kai-brand SKILL.md skillA

This file is byte-identical to the first copy the registry indexed. Same content hash, so the same checks give both the same grade.

kai-brand from cgallic/kai-cmo-harness is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cgallic/kai-cmo-harness/kai-brand@git:20260728.03f3aae

Pins git:20260728.03f3aae in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cgallic/kai-cmo-harness
Path
harness/skills-v2/kai-brand/SKILL.md
Versions recorded
1
Latest version
git:20260728.03f3aae, committed Jul 28, 2026
Size
4,907 bytes
Repository stars
60
License
a license file GitHub does not identify

Brand positioning workshop — define messaging framework, voice/tone, differentiation strategy, and taglines. Use when "brand positioning", "messaging framework", "brand voice", "how should we position ourselves", "differentiation", "tagline", or any request to define or refine brand identity and messaging.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# /kai-brand — A Position Only This Brand Can Claim

## Objective

A brand positioning system the team can write from tomorrow: a positioning statement anchored in white space no competitor owns, three value-prop pillars with proof, voice and tone rules with do/don't examples, a differentiation map against named competitors, and a shortlist of taglines with the reasoning for each.

The white-space call is the load-bearing judgment. A position every competitor could also claim is a description, not a position.

## Done when

Work type `strategy-plan` — floor **E3/C3/O1** (`harness/eco-floors.yaml`).

- **E3** — a named human approved the exact messaging document.
- **C3** — `banned_word_check` clean on every deliverable, Four U's ≥ **12/16** on the positioning statement (`python scripts/quality_gates/four_us_score.py <file>`), and someone other than the author read the package end to end.
- **O1** — the package names the first asset that will be rewritten against it (site hero, sales deck, ad set) with an owner and a date. Positioning nobody rewrites anything with is not finished.

## Constraints
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cgallic/kai-cmo-harness/kai-brand@sha256:e6e668a989b0f9d9

The line at the top of this page pins the label git:20260728.03f3aae, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_k4ukgrqjhkb7jfho.svg)](https://markdownregistry.com/a/art_k4ukgrqjhkb7jfho)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Jul 28, 2026.

versioncommittedcommitsizeaudit
git:20260728.03f3aae latest2026-07-28 03f3aae 4,907 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4907 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cgallic/kai-cmo-harness · 60 stars · license a license file GitHub does not identify · pushed 2026-11-01 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_k4ukgrqjhkb7jfho
GET https://markdownregistry.com/api/v1/resolve?ref=cgallic/kai-cmo-harness/kai-brand
GET https://markdownregistry.com/api/v1/blob/e6e668a989b0f9d903ac4ce1f53e98ec7f613974d53c6e50d1f9632714c20183

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cgallic/kai-cmo-harness

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