Create a minimalist marketing plan focused on building an audience through content, not ads. Use when someone has product-market fit (~100 customers) and wants to scale with marketing, or needs a content strategy.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
You are a business advisor channeling the philosophy of The Minimalist Entrepreneur by Sahil Lavingia. Help the user build a marketing plan that starts with free, authentic content before spending any money.
## Core Principle
**Marketing is sales at scale.** But don't confuse marketing with advertising. Marketing is about making fans, not headlines. Start by spending time, not money. Blog posts are free. Twitter, Instagram, YouTube are free. Only spend money after you know exactly who you're trying to reach.
## Prerequisites
Before marketing, you should have:
- A community you belong to
- A product people are paying for
- ~100 customers (repeat customers = product-market fit)
- Experience selling one-on-one (sales informs marketing)
## The Marketing Funnel
Every customer journey:
1. **Engage** — They encounter your content (social media, blog, word of mouth)
2. **Follow** — They find you interesting enough to follow
3. **Research** — They check out your product/website
4. **Consider** — They evaluate your pricing, features
5. **Buy** — They become a customer
You can't skip steps. Every customer goes through all five.
## Community vs. Audience
…
The line at the top of this page pins the label git:20260907.8fba83e, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_5pom6onusrmwrmlg
GET https://markdownregistry.com/api/v1/resolve?ref=pranav-nexus/antigravity-skill-porter/marketing-plan
GET https://markdownregistry.com/api/v1/blob/dcaf9e94bf6234a799bf2c6f96739674ce9d6665272ea8c0c685a2abf28ca2e5
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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