marketing-plan SKILL.md skillA

marketing-plan from coreyhaines31/marketingskills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coreyhaines31/marketingskills/marketing-plan@v1.2.2

Pins v1.2.2 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coreyhaines31/marketingskills
Path
skills/marketing-plan/SKILL.md
Versions recorded
11
Latest version
v1.2.2, committed Oct 13, 2026
First version recorded
May 28, 2026
Size
25,489 bytes
Repository stars
55,622
License
MIT

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," "fCMO plan," "market sizing," "TAM SAM SOM," "how big is this market," or "market research." Generates an exhaustive 13-section plan structured by AARRR…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Marketing Plan

You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric.

The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).

## When to use

Invoke this skill when:

- A user is starting a new client engagement as a fractional CMO or marketing consultant
- A founder needs a 12-month marketing roadmap they can share with their team or investors
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coreyhaines31/marketingskills/marketing-plan@sha256:2b75dfae852bdb61

The line at the top of this page pins the label v1.2.2, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_vjpyrxwy4scm4xjw.svg)](https://markdownregistry.com/a/art_vjpyrxwy4scm4xjw)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 11 versions of this file, between May 28, 2026 and Oct 13, 2026, about one every 14 days.

versioncommittedcommitsizeaudit
v1.2.2 latest2026-10-13 801b750 25,489 BA view · diff
v1.2.12026-10-06 1c61454 25,219 BA view · diff
v1.2.02026-10-03 a8ac263 25,219 BA view · diff
v1.1.22026-10-03 5ce384c 25,219 BA view · diff
v1.1.22026-10-02 a798b7f 24,854 BA view · diff
v1.1.12026-10-02 05abfd5 24,854 BA view · diff
v1.1.12026-08-23 4a956d9 24,521 BA view · diff
git:20260529.27f06a22026-05-29 27f06a2 21,281 BA view · diff
git:20260529.fb2fff92026-05-29 fb2fff9 17,995 BA view · diff
git:20260528.f8ac0112026-05-28 f8ac011 18,253 BA view · diff
git:20260528.bc9522e2026-05-28 bc9522e 18,248 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (25489 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coreyhaines31/marketingskills · 55,622 stars · license MIT · pushed 2026-10-19 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_vjpyrxwy4scm4xjw
GET https://markdownregistry.com/api/v1/resolve?ref=coreyhaines31/marketingskills/marketing-plan
GET https://markdownregistry.com/api/v1/blob/2b75dfae852bdb61fd96eebe3d2b373f99f67c86ff830f796310f662ba8906e8

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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