this-is-marketing-godin SKILL.md skillA
this-is-marketing-godin from simbajigege/book2skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add simbajigege/book2skills/this-is-marketing-godin@git:20260501.32e482dPins git:20260501.32e482d in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- simbajigege/book2skills
- Path
skills/this-is-marketing-godin/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260501.32e482d, committed May 1, 2026
- First version recorded
- Mar 26, 2026
- Size
- 11,030 bytes
- Repository stars
- 202
- License
- MIT
Apply Seth Godin''s marketing framework. Trigger on: "find my smallest viable audience", "position this offer", "earn trust".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
## Overview This skill encodes Seth Godin's marketing philosophy from *This Is Marketing*. It rejects mass-market manipulation in favor of generous, specific, and empathetic work: finding the smallest viable audience, understanding their worldview deeply, earning permission to communicate, and making change that spreads through peer-to-peer trust. ## Core Principle Core premise: **Marketing is the generous act of helping someone solve a problem. It's not about you — it's about them.** ## When to Use This Skill Use this skill for queries that match the trigger phrases in the description and require applying the decision framework from *This Is Marketing* rather than summarizing the book. ## The Core Framework ### Principle 1: Marketing Is Change Marketing is not promotion or advertising. It is the act of making change happen — changing someone's belief, behavior, or worldview. Every marketing effort must answer: **"What change am I seeking to make, and in whom?"** The marketer's job: "I see a way to make things better. Here is who I will help, and here is how." ### Principle 2: The Smallest Viable Market …
Read the whole file at its exact version.
How to install
mdr add simbajigege/book2skills/this-is-marketing-godin@sha256:605222aec12277ebThe line at the top of this page pins the label git:20260501.32e482d, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_63x6bpyubdvuvqnd)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Mar 26, 2026 and May 1, 2026, about one every 36 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260501.32e482d latest | 2026-05-01 | 32e482d | 11,030 B | A | view · diff |
| v1.0.0 | 2026-03-26 | a0df705 | 7,995 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (11030 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
simbajigege/book2skills · 202 stars · license MIT · pushed 2026-08-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_63x6bpyubdvuvqnd GET https://markdownregistry.com/api/v1/resolve?ref=simbajigege/book2skills/this-is-marketing-godin GET https://markdownregistry.com/api/v1/blob/605222aec12277eb23e4acd6ce7c57ae8e6183f028cebf10faf6845a95f17694
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.