campaign-architecture SKILL.md skillA
campaign-architecture from gtmagents/gtm-agents is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add gtmagents/gtm-agents/campaign-architecture@git:20251119.8c446bfPins git:20251119.8c446bf in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- gtmagents/gtm-agents
- Path
plugins/paid-media/skills/campaign-architecture/SKILL.md- Versions recorded
- 1
- Latest version
- git:20251119.8c446bf, committed Nov 19, 2025
- Size
- 1,311 bytes
- Repository stars
- 436
- License
- Apache-2.0
Use when structuring paid media campaigns/ad sets to balance testing,.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Campaign Architecture Patterns Skill ## When to Use - Designing new campaigns across multiple platforms. - Reorganizing accounts bloated with overlapping audiences or learning-phase resets. - Planning test cells to isolate variables (audience, creative, bidding). ## Framework 1. **Objective Alignment** – match campaign objective to business KPIs + conversion events. 2. **Hierarchical Testing** – campaign = goal, ad set = audience/bid, ad = creative variant. 3. **Budget Strategy** – CBO vs ABO, pacing guardrails, flighting. 4. **Signal Quality** – ensure each ad set receives enough conversions/week. 5. **Lifecycle Coverage** – separate prospecting, retargeting, and customer expansion streams. ## Templates - Naming convention guide (Channel_CampaignGoal_Audience_TestID). - Funnel coverage matrix (stage vs channel vs messaging). - Test design brief (variable, hypothesis, metric, sample size, duration). ## Tips - Limit active tests to preserve learning phase stability. - Centralize exclusions (existing customers, employees, low-LTV segments). - Archive underperforming structures monthly to maintain account health. ---
Read the whole file at its exact version.
How to install
mdr add gtmagents/gtm-agents/campaign-architecture@sha256:5666b2a69219c2b5The line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_6otiz775pjpumjlz)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Nov 19, 2025.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1311 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
gtmagents/gtm-agents · 436 stars · license Apache-2.0 · pushed 2026-04-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_6otiz775pjpumjlz GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/campaign-architecture GET https://markdownregistry.com/api/v1/blob/5666b2a69219c2b5f74f40b50a30ad25fae49d140396284cc9604869aba5ec7f
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.