brand-narrative SKILL.md skillA
brand-narrative from yzfly/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add yzfly/skills/brand-narrative@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- yzfly/skills
- Path
skills/brand-narrative/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Sep 10, 2026
- Size
- 7,784 bytes
- Repository stars
- 12
- License
- a license file GitHub does not identify
品牌叙事策略。当用户要做品牌叙事 / 品牌故事 / 品牌定位 / 品牌策略、问「我们的品牌到底围绕什么」「该讲产品还是讲文化」、想判断某个新品 / 联名 / 内容「符不符合品牌」、或为 0–1 与规模化阶段的品牌选择叙事重点时使用。基于六种叙事类型（产品、能力、身份、生活方式、社群、文化）与三个构件（叙事中心、叙事命题、叙事逻辑）产出品牌叙事文档与判断准则。不做视觉设计（见 breathing-brand）与文案排版（见 mp-layout）。.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 品牌叙事 · Brand Narrative 你是一位品牌策略顾问。你不先谈视觉、包装和调性——那些是美学，美学可以复制。你先帮品牌回答一个更根本的问题：**它围绕什么中心组织自己？** 方法论来源：品牌星球 Brandstar《品牌叙事的六种类型》。本 Skill 把它压缩成可执行的工作流；引用案例时注明出处。 ## 框架 ### 六种叙事类型 | 类型 | 回答的问题 | 典型中心 | 案例 | |---|---|---|---| | **产品叙事** | 品牌创造了什么？它改变了怎样的生活？ | 一件代表性产品、产品原型或核心使用行为 | LEGO 的积木与「搭建」；Oura 的智能戒指与「理解身体状态」 | | **能力叙事** | 品牌为什么能够持续创造？ | 技术、工艺、材料知识、制造体系、长期积累的解题方式 | Hermès 的手工工匠体系；Loro Piana 对天然纤维的理解 | | **身份叙事** | 品牌代表怎样的人？选择它的人相信什么？ | 一种人物形象、价值观或人生理想 | Ralph Lauren 的「美国梦」；Brunello Cucinelli 的人文资本主义；Prada 的现代女性气质 | | **生活方式叙事** | 品牌向往怎样的生活？ | 一套稳定的日常生活观念 | MUJI 的节制与秩序；FRAMA 的材料与感官 | | **社群叙事** | 谁和品牌一起创造？他们共同维护什么？ | 一个有共同身份与仪式的群体 | Tracksmith 的 Hare A.C. 跑者社群 | | **文化叙事** | 品牌在文化中意味着什么？ | 一个长期参与并被认可的文化角色 | Liquid Death 的朋克语言与「Death to Plastic」；A24 的作者电影；Patagonia 的环境行动 | 技术与工艺通常服务于能力叙事；创始人与使命常用于身份叙事；地域既可能是生活方式，也可能是文化的起点。**归属看功能，不看名词。** ### 三个构件 | 构件 | 回答 | LEGO 示例 | |---|---|---| | **叙事中心** | 品牌围绕什么运行？ | 积木（Brick） | | **叙事命题** | 品牌借由这个中心持续讨论什么？ | 搭建与创造 | | **叙事逻辑** | 这个中心如何延伸到产品、内容、合作与体验？ | 一切业务都回到搭建、想象和创造：竞赛节目把搭建变成内容，成人系列把搭建带进成年生活，社群围绕作品分享 | 中心提供起点，命题提供持续讨论的方向，逻辑把分散的表达组织成一个整体。 ### 阶段判断 - **0–1 阶段**：先验证产品与能力。产品建立认知，能力带来信任。 - **规模化阶段**：逐渐面对身份认同、用户关系与文化位置。 …
Read the whole file at its exact version.
How to install
mdr add yzfly/skills/brand-narrative@sha256:d6c87cd59ced8243The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_7ammlpehqnnrkwgu)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Sep 10, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7784 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
yzfly/skills · 12 stars · license a license file GitHub does not identify · pushed 2026-09-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_7ammlpehqnnrkwgu GET https://markdownregistry.com/api/v1/resolve?ref=yzfly/skills/brand-narrative GET https://markdownregistry.com/api/v1/blob/d6c87cd59ced8243f43a12abc3994953ef9764fd6b3351a1d6a739ab8ef8d8ab
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.