direct-response-copy SKILL.md skillA

direct-response-copy from felvieira/claude-skills-fv is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add felvieira/claude-skills-fv/direct-response-copy@git:20261030.813a629

Pins git:20261030.813a629 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
felvieira/claude-skills-fv
Path
skills/50-direct-response-copy/SKILL.md
Versions recorded
4
Latest version
git:20261030.813a629, committed Oct 30, 2026
First version recorded
Jun 11, 2026
Size
7,987 bytes
Repository stars
28
License
Apache-2.0

Cria copy de resposta direta para anuncios e vendas. Trigger em: "direct response", "copy de anuncio", "copy de venda", "headline", "gatilho mental", "criativo de ads", "email de venda", "legenda", "instagram", "caption", "copy predadora", "VSL", "pagina de vendas", "lancamento digital", "infoproduto", "lead magnet", "anuncio", "prova social".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Direct Response Copy — Headlines, Gatilhos e Copy de Venda

Copy que pede ação imediata: o leitor clica, cadastra ou compra agora — ou a peça falhou. Esta skill cobre o arsenal de direct response (gatilhos mentais, fórmulas de headline, storytelling de venda); a skill 13 (marketing-copy) cobre copy de produto (landing page estrutural, microcopy, brand voice).

## Governanca Global

Esta skill segue `GLOBAL.md`, `policies/execution.md`, `policies/handoffs.md`, `policies/token-efficiency.md`, `policies/writing-clarity.md` e `policies/anti-ai-writing.md`.

**Gate 1 (anti-AI):** antes de entregar qualquer copy, rodar os 29 padrões de `policies/anti-ai-writing.md`. Copy com cara de AI não sai. Oferecer `/humanize` como passe final.

**Gate 2 (integridade):** ver "Regras de Integridade" abaixo — nenhuma peça sai com claim não-verificável.

## Referencias (carregar sob demanda)

- `references/headline-formulas.md` — fórmulas de headline em 20 categorias de gatilho + tabela de escolha por estado do avatar
- `references/gatilhos-mentais.md` — os 8 gatilhos mentais, estrutura de storytelling, checklist de objeções universais
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add felvieira/claude-skills-fv/direct-response-copy@sha256:19be255de263f4f9

The line at the top of this page pins the label git:20261030.813a629, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_a5hdvcckwbaxqmhb.svg)](https://markdownregistry.com/a/art_a5hdvcckwbaxqmhb)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Jun 11, 2026 and Oct 30, 2026, about one every 47 days.

versioncommittedcommitsizeaudit
git:20261030.813a629 latest2026-10-30 813a629 7,987 BA view · diff
git:20260909.cf0c56c2026-09-09 cf0c56c 8,237 BA view · diff
git:20260909.ef96ede2026-09-09 ef96ede 7,958 BA view · diff
git:20260611.9e5d7442026-06-11 9e5d744 7,946 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7987 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

felvieira/claude-skills-fv · 28 stars · license Apache-2.0 · pushed 2026-11-04 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_a5hdvcckwbaxqmhb
GET https://markdownregistry.com/api/v1/resolve?ref=felvieira/claude-skills-fv/direct-response-copy
GET https://markdownregistry.com/api/v1/blob/19be255de263f4f908beeed8ba60e3b8039aaf1c094e24948ae3e9e431a66ac5

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in felvieira/claude-skills-fv

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