direct-response-copy SKILL.md skillA

direct-response-copy from moizibnyousaf/marketing-cli is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add moizibnyousaf/marketing-cli/direct-response-copy@git:20260816.3161ba8

Pins git:20260816.3161ba8 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
moizibnyousaf/marketing-cli
Path
skills/direct-response-copy/SKILL.md
Versions recorded
2
Latest version
git:20260816.3161ba8, committed Aug 16, 2026
First version recorded
May 3, 2026
Size
17,127 bytes
Repository stars
34
License
MIT

Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (improve existing copy with Seven Sweeps), Cold Email (outbound sequences). If someone has text that…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

> **Note:** Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.

# Direct Response Copy

Here's what separates copy that converts from copy that just exists: the good stuff sounds like a person talking to you. Not a marketing team. Not a guru. Not a robot. A person who figured something out and wants to share it.

That's what this skill does. It writes copy that feels natural while deploying the persuasion principles that actually work. The reader shouldn't notice the technique. They should just find themselves nodding along and clicking the button.

## Modes

This skill operates in three modes. Select based on what the user needs:

| Mode | When to Use | Trigger Phrases |
|------|-------------|----------------|
| **Generate** (default) | Write new copy from scratch | "write copy," "landing page," "headlines," "sales copy," "social post" |
| **Cold-email** | B2B cold outreach, prospecting sequences | "cold email," "cold outreach," "prospecting email," "nobody's replying" |
| **Edit** | Review and improve existing copy | "edit this copy," "review my copy," "tighten this up," "copy sweep," "proofread" |

---

## On Activation
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add moizibnyousaf/marketing-cli/direct-response-copy@sha256:93cde33444e9b9d5

The line at the top of this page pins the label git:20260816.3161ba8, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_tzhbjddchvcfp6h5.svg)](https://markdownregistry.com/a/art_tzhbjddchvcfp6h5)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between May 3, 2026 and Aug 16, 2026, about one every 105 days.

versioncommittedcommitsizeaudit
git:20260816.3161ba8 latest2026-08-16 3161ba8 17,127 BA view · diff
git:20260503.12df1f32026-05-03 12df1f3 17,134 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (17127 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

moizibnyousaf/marketing-cli · 34 stars · license MIT · pushed 2026-10-20 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_tzhbjddchvcfp6h5
GET https://markdownregistry.com/api/v1/resolve?ref=moizibnyousaf/marketing-cli/direct-response-copy
GET https://markdownregistry.com/api/v1/blob/93cde33444e9b9d53e400cf32f90c6df5086f489f5db5065f1a812c9f30c2a51

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in moizibnyousaf/marketing-cli

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