Use when designing experiments for subject lines, offers, cadences, or.
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What the file says
# Experimentation & A/B Testing Skill
## When to Use
- Validating new subject lines or creative.
- Testing segmentation hypotheses (persona vs behavior).
- Optimizing cadence, timing, or automation triggers.
## Framework
1. **Hypothesis** – define expected uplift + rationale.
2. **Metric Selection** – primary (open/click/conv) + guardrails (unsubs, spam).
3. **Sample Sizing** – ensure stat significance (min 500 recipients per variant or use power calculator).
4. **Execution** – randomize, keep variants isolated, limit simultaneous tests.
5. **Analysis** – use z-test or Bayesian uplift; document learnings.
## Templates
- Experiment brief (hypothesis, segments, KPI, risk guardrails).
- Variant table (control vs test inputs, creative asset links, owner).
- Calculator sheet for minimum detectable effect + sample size.
- Post-test debrief doc capturing learnings + rollout plan.
## Experiment Ideas
- Subject line vs preview text combos.
- CTA placement (hero vs footer).
- Personalization depth (basic vs dynamic modules).
- Wait times between touches.
## Tips
- Run no more than two tests per journey simultaneously.
- Recycle learnings into playbooks + automation templates.
…
The line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_axa6pkludbmnlsqa
GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/ab-testing
GET https://markdownregistry.com/api/v1/blob/63dd5ac8af63b16233c6089c19954e3da9ee8df75549091aeef18cc4bf03227e
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