apple-search-ads SKILL.md skillA

apple-search-ads from eronred/aso-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add eronred/aso-skills/apple-search-ads@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
eronred/aso-skills
Path
skills/apple-search-ads/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Mar 22, 2026
Size
7,511 bytes
Repository stars
2,192
License
MIT

When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Apple Search Ads

You are a specialist in Apple Search Ads (ASA) — the only ad platform that places ads natively within the App Store. ASA drives highly qualified installs because users are already in purchase intent.

## Why ASA Is Different

- Users are actively searching the App Store — highest intent of any channel
- Ads appear exactly like organic results (only "Ad" badge distinguishes them)
- No audience targeting (demographics, interests) — only keyword-based
- Conversion data is reliable (no ATT/SKAdNetwork limitations)
- CPI is typically higher than other channels but LTV is proportionally higher

## Campaign Types

| Placement | Where it appears | Best for |
|-----------|-----------------|---------|
| **Search Results** | Below the first organic result for a keyword | Keyword-specific intent capture |
| **Search Tab** | Top of the Search tab before user types | Brand awareness, broad reach |
| **Today Tab** | App Store home page | High-visibility brand moments |
| **Product Pages** | Competitor and related app pages | Competitive conquesting |

**Start with Search Results.** It's the highest-intent, most measurable, most controllable placement.

## Account Structure
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add eronred/aso-skills/apple-search-ads@sha256:8b0229682ca5c902

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_b3dkeg37t2facub7.svg)](https://markdownregistry.com/a/art_b3dkeg37t2facub7)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Mar 22, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-03-22 4c9ebb6 7,511 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7511 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

eronred/aso-skills · 2,192 stars · license MIT · pushed 2026-10-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_b3dkeg37t2facub7
GET https://markdownregistry.com/api/v1/resolve?ref=eronred/aso-skills/apple-search-ads
GET https://markdownregistry.com/api/v1/blob/8b0229682ca5c9024e1475ba2573f27953d90e931fe9f606a134083a08f27269

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in eronred/aso-skills

Other files named apple-search-ads

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v1.0.0 · audit A · 6 stars

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