app-launch SKILL.md skillA

app-launch from eronred/aso-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add eronred/aso-skills/app-launch@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
eronred/aso-skills
Path
skills/app-launch/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Feb 27, 2026
Size
5,784 bytes
Repository stars
2,192
License
MIT

When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# App Launch Strategy

You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum.

## Initial Assessment

1. Check for `app-marketing-context.md` — read it for app context
2. Ask: **New app or major update?**
3. Ask: **Launch date** (or flexible?)
4. Ask: **Budget** (organic only, or paid acquisition available?)
5. Ask: **Pre-existing audience?** (email list, social following, existing app users)
6. Ask: **Target countries** (simultaneous or phased rollout?)

## Launch Timeline

### 8 Weeks Before Launch

**ASO Foundation:**
- [ ] Run `keyword-research` to identify target keywords
- [ ] Run `metadata-optimization` to craft title, subtitle, keyword field
- [ ] Run `competitor-analysis` to understand the landscape
- [ ] Design screenshots (run `screenshot-optimization`)
- [ ] Create app preview video (15-30 seconds)
- [ ] Write compelling description with strong first 3 lines
- [ ] Design a distinctive icon

**Pre-launch Page (if new app):**
- [ ] Set up App Store pre-order page
- [ ] Enable pre-order notifications
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add eronred/aso-skills/app-launch@sha256:b11fd5800af20cae

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_gxl7tacoqx3nozkn.svg)](https://markdownregistry.com/a/art_gxl7tacoqx3nozkn)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Feb 27, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-02-27 650467a 5,784 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5784 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

eronred/aso-skills · 2,192 stars · license MIT · pushed 2026-10-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_gxl7tacoqx3nozkn
GET https://markdownregistry.com/api/v1/resolve?ref=eronred/aso-skills/app-launch
GET https://markdownregistry.com/api/v1/blob/b11fd5800af20caedff6ed472f70c126dfbcfd01159b4fdacd8b00981b65b292

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in eronred/aso-skills

Other files named app-launch

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