luxury-hnwi-sales SKILL.md skillA
luxury-hnwi-sales from puntorigen/avatar-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add puntorigen/avatar-skills/luxury-hnwi-sales@git:20260915.8d0c1d0Pins git:20260915.8d0c1d0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- puntorigen/avatar-skills
- Path
luxury-hnwi-sales/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260915.8d0c1d0, committed Sep 15, 2026
- Size
- 6,487 bytes
- Repository stars
- 6
- License
- MIT
Behavioral psychology playbook for selling to high-net-worth individuals (HNWIs) and luxury/premium clients, distilled from 29 Luxury Academy videos by consumer behavior psychologist Paul Russell. Covers buyer psychology (wealth types, heuristics, neuroeconomics), status and trust signaling, pricing without justification, and luxury experience design. Use when writing video/reel scripts about luxury sales, premium positioning, or client psychology (with the avatar reel skills), when designing…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Luxury & HNWI Sales Psychology Knowledge distilled from the Luxury Academy YouTube channel (Paul Russell, consumer behavior psychologist, trainer of luxury brands and private banks). This file holds the core rules and workflows. Load the reference files only when needed: - [principles.md](principles.md) — full knowledge base by theme, with source video attribution. - [video-playbook.md](video-playbook.md) — hook formulas, script arcs, and delivery rules for reels/videos. - [web-playbook.md](web-playbook.md) — page anatomy, copy vocabulary, and design cues for premium sites/landings. ## The 12 core rules 1. **Sell desire and identity, never need.** Nobody needs a Rolex. Luxury purchases are identity markers — symbols of achievement, status, and belonging. "Needs analysis" language kills luxury sales. 2. **Emotion decides, reason ratifies.** Lead with story, exclusivity, and feeling (limbic system); only afterwards reassure the rational brain with value framing, social proof, and risk reduction. 3. **Never justify price.** Justifying admits the price needs defending. State it and let the client decide what it means. Price-quality bias means …
Read the whole file at its exact version.
How to install
mdr add puntorigen/avatar-skills/luxury-hnwi-sales@sha256:5ee2e8b4b5492711The line at the top of this page pins the label git:20260915.8d0c1d0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_bzx5delx5x3qbn2f)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Sep 15, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (6487 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
puntorigen/avatar-skills · 6 stars · license MIT · pushed 2026-09-15 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_bzx5delx5x3qbn2f GET https://markdownregistry.com/api/v1/resolve?ref=puntorigen/avatar-skills/luxury-hnwi-sales GET https://markdownregistry.com/api/v1/blob/5ee2e8b4b5492711f54cbf08c59ff384d4ed46ee6d89cebb576281e27958b55c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.