storybrand-messaging-framework SKILL.md skillA

storybrand-messaging-framework from simbajigege/book2skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add simbajigege/book2skills/storybrand-messaging-framework@git:20260429.bf2dad1

Pins git:20260429.bf2dad1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
simbajigege/book2skills
Path
skills/storybrand-messaging-framework/SKILL.md
Versions recorded
3
Latest version
git:20260429.bf2dad1, committed Apr 29, 2026
First version recorded
Mar 26, 2026
Size
13,253 bytes
Repository stars
202
License
MIT

Use StoryBrand for "clarify my message", "rewrite my homepage", "create a BrandScript", "what is my one-liner", or "fix my CTA".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# StoryBrand Messaging Framework

## Overview

Use this skill to apply Donald Miller's StoryBrand SB7 framework to brand messaging, website copy, fundraising appeals, product positioning, sales pages, and marketing assets. The skill turns a confusing offer into a clear customer-centered story: the customer is the hero, the brand is the guide, the offer solves a real problem, and the next action is obvious.

This is a messaging-clarity skill. It does not validate whether a market exists, set paid-media budgets, or replace customer research.

## When to Use This Skill

Invoke this skill when the user asks:

- "Help me create a BrandScript for my business."
- "Clarify my message."
- "Rewrite my homepage using StoryBrand."
- "Does this pass the grunt test?"
- "What is my one-liner?"
- "Am I positioning myself as the hero or the guide?"
- "Write a better CTA, tagline, landing page, email, ad, or pitch."

## Core Principle

Clear messaging beats clever messaging. The user must leave with copy that quickly answers: what is being offered, how it improves the customer's life, and what the customer should do next.

## Workflow Inventory
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add simbajigege/book2skills/storybrand-messaging-framework@sha256:0660454a00b22f2b

The line at the top of this page pins the label git:20260429.bf2dad1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_co3s2m6h4hv6enlr.svg)](https://markdownregistry.com/a/art_co3s2m6h4hv6enlr)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Mar 26, 2026 and Apr 29, 2026, about one every 17 days.

versioncommittedcommitsizeaudit
git:20260429.bf2dad1 latest2026-04-29 bf2dad1 13,253 BA view · diff
git:20260429.05586c72026-04-29 05586c7 10,223 BA view · diff
v1.0.02026-03-26 a0df705 8,226 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (13253 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

simbajigege/book2skills · 202 stars · license MIT · pushed 2026-08-26 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_co3s2m6h4hv6enlr
GET https://markdownregistry.com/api/v1/resolve?ref=simbajigege/book2skills/storybrand-messaging-framework
GET https://markdownregistry.com/api/v1/blob/0660454a00b22f2b2da99f0988501fbd6502d1904db27e2041213bf91a5f0a60

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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