product-video-hooks SKILL.md skillA

product-video-hooks from varghq/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add varghq/skills/product-video-hooks@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
varghq/skills
Path
product-video-hooks/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Oct 28, 2026
Size
7,360 bytes
Repository stars
21
License
MIT

Turn a product into scroll-stopping video hooks. Writes the first 3 seconds of TikTok, Reels and Meta product videos as three agreeing layers (what is on screen, the spoken line, the text overlay), from the buyer's own words, across 20+ hook types taken from Meta's Hooks Menu, Motion's 2026 hook data, Hormozi's callouts and the TikTok openers that spread in 2026 (late discovery, compliment then reveal, problem and fix in one clip, reply to a comment). It matches each hook to the buyer's…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Turn a product into scroll-stopping video hooks

A hook is the first 2–3 seconds, and it decides whether anyone sees the rest. TikTok: say the value in 3 s, finish the hook by 6 s (90% of ad recall happens in the first 6 s). Meta: a hook delivered through both picture and sound gives 1.5× the purchase intent. Billo's H1 2026 average Meta hook rate (3 s views ÷ impressions) was 25.44%: Health & Beauty 28.1%, Apparel 22.9%, Pets 21.3%.

But a hook only has to stop the right people. Barry Hott scaled ads with hook rates under 15%, and an ad with a 39.5% hook rate but 14.3% hold still burned money. **Relevant beats loud. The hook must lead into the product.**

## 1. Inputs (ask once)

- The product and the **one thing it visibly does**
- The buyer and their exact words about the problem (reviews, comments, Reddit). Copy phrases word for word.
- Where it runs (TikTok Shop, TikTok ad, Meta ad, organic) and what is provable

## 2. Write each hook as three layers

| Layer | What | Example (knee sleeve) |
|---|---|---|
| Visual (0:00) | What is in frame on the first frame | A woman, 55, stops halfway up the stairs, hand on her knee |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add varghq/skills/product-video-hooks@sha256:924f1e3992c80397

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_d4yzovznaymx5ed2.svg)](https://markdownregistry.com/a/art_d4yzovznaymx5ed2)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Oct 28, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-28 3b5344f 7,360 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7360 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

varghq/skills · 21 stars · license MIT · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_d4yzovznaymx5ed2
GET https://markdownregistry.com/api/v1/resolve?ref=varghq/skills/product-video-hooks
GET https://markdownregistry.com/api/v1/blob/924f1e3992c80397c6c7a7ef265b863ee961635929a749cf62b4e1044c6c696a

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from varghq/skills

AGENTS.md AGENTS.md file
varghq/skills · AGENTS.md
git:20261106.f977c6f · audit A · 21 stars
CLAUDE.md CLAUDE.md file
varghq/skills · CLAUDE.md
git:20261106.f977c6f · audit B · 21 stars
ad-creative-testing SKILL.md skill
varghq/skills · ad-creative-testing/SKILL.md · Turn one winning ad into a creative testing plan for TikTok and Meta. Decodes why an ad won (hook, argument, buyer…
v1.0.0 · audit A · 21 stars
ai-ad-compliance-check SKILL.md skill
varghq/skills · ai-ad-compliance-check/SKILL.md · Turns an AI video ad into a compliance report for TikTok Shop, TikTok ads, Meta, YouTube, the FTC, New York's…
v1.0.0 · audit A · 21 stars
ai-ugc-ad-video SKILL.md skill
varghq/skills · ai-ugc-ad-video/SKILL.md · Open-source alternative to Arcads: AI UGC ads with an AI actor holding your real product. Casts a creator whose age…
v1.0.0 · audit A · 21 stars
app-ui-mockups SKILL.md skill
varghq/skills · app-ui-mockups/SKILL.md · Ten animated UI mockups for product, launch and dev-tool videos, rebuilt as HTML instead of screen recordings: phone…
v0.1.0 · audit A · 21 stars
caption-styles SKILL.md skill
varghq/skills · caption-styles/SKILL.md · Seventeen animated caption looks for talking heads, podcasts, ads, lyric and short-form videos (karaoke fill…
v0.1.0 · audit A · 21 stars
character-passport SKILL.md skill
varghq/skills · character-passport/SKILL.md · Cast an AI video before anything moves: for every character and hero prop, a passport (one paragraph, every visible…
v1.0.1 · audit A · 21 stars
code-to-video-previz SKILL.md skill
varghq/skills · code-to-video-previz/SKILL.md · Prototype a video in code with an agent. Decides if a shot needs a 3D prototype at all and which tool fits (Three.js…
v1.0.0 · audit A · 21 stars
ecommerce-video-ads SKILL.md skill
varghq/skills · ecommerce-video-ads/SKILL.md · Ecommerce video ad skills for Claude Code and AI agents: plans and makes short product videos that sell on TikTok…
v1.0.0 · audit A · 21 stars
ecommerce-video-edit SKILL.md skill
varghq/skills · ecommerce-video-edit/SKILL.md · Turn raw product footage into a TikTok ad with FFmpeg. Recuts creator, UGC or product footage into a 9:16 ecommerce ad…
v1.0.0 · audit A · 21 stars
edit-footage-with-code SKILL.md skill
varghq/skills · edit-footage-with-code/SKILL.md · Edit real footage with an agent: turn raw takes of a talking head, podcast, vlog, course or ad into a clean cut, then…
v1.0.1 · audit A · 21 stars

Every file in varghq/skills

Browse by kind, by grade A, or by owner.