creative-brief-framework SKILL.md skillA
creative-brief-framework from gtmagents/gtm-agents is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add gtmagents/gtm-agents/creative-brief-framework@git:20251119.8c446bfPins git:20251119.8c446bf in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- gtmagents/gtm-agents
- Path
plugins/design-creative/skills/creative-brief-framework/SKILL.md- Versions recorded
- 1
- Latest version
- git:20251119.8c446bf, committed Nov 19, 2025
- Size
- 1,181 bytes
- Repository stars
- 436
- License
- Apache-2.0
Use to structure concise creative briefs with goals, audience, and guardrails.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Creative Brief Framework Skill ## When to Use - Kicking off new campaigns, product launches, or brand refresh projects. - Aligning marketing, product, and creative teams on objectives and deliverables. - Onboarding agencies or freelancers with standardized briefs. ## Framework 1. **Objective & Success Metrics** – clarify business goal, KPIs, and constraints. 2. **Audience & Insights** – detail personas, pain points, and proof points. 3. **Message & Tone** – outline pillars, RTBs, must-say/avoid guidance. 4. **Deliverables & Channels** – list required assets, specs, and priority order. 5. **Logistics** – include timeline, approvals, budget, references, and point people. ## Templates - One-page creative brief document. - Stakeholder Q&A worksheet. - Kickoff deck outline with timeline + responsibilities. ## Tips - Keep it scannable; link deeper research in appendices. - Capture “what success looks like” with quantitative + qualitative signals. - Pair with `production-playbook` to convert briefs into task plans. ---
Read the whole file at its exact version.
How to install
mdr add gtmagents/gtm-agents/creative-brief-framework@sha256:f3f5bf969b77cd28The line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_e3nmp76n2o7fquz3)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Nov 19, 2025.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1181 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
gtmagents/gtm-agents · 436 stars · license Apache-2.0 · pushed 2026-04-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_e3nmp76n2o7fquz3 GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/creative-brief-framework GET https://markdownregistry.com/api/v1/blob/f3f5bf969b77cd28afafe4bc22c757f48b19bd5159c44c465d0db0a9b59e6ee3
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.