Home / patrickserrano / lacquer · profiles/marketing/skills/content-strategy/SKILL.md · GitHub

content-strategy skillA

This file is byte-identical to the first copy the registry indexed. Same content hash, same audit grade.

content-strategy is agent-read markdown (skill) from patrickserrano/lacquer: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, .

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

## Before Planning

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
- What problems does your product solve?

### 2. Customer Research
- What questions do customers ask before buying?
- What objections come up in sales calls?
- What topics appear repeatedly in support tickets?
- What language do customers use to describe their problems?

### 3. Current State
- Do you have existing content? What's working?
- What resources do you have? (writers, budget, time)
…

Read the whole file at its exact version.

How to install

Latest version
mdr add patrickserrano/lacquer/content-strategy@v2.1.1
Exact content
mdr add patrickserrano/lacquer/content-strategy@sha256:0ad572d607884c56

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_emfmn5ybafwfpfez.svg)](https://markdownregistry.com/a/art_emfmn5ybafwfpfez)

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Versions

versioncommittedcommitsizeaudit
v2.1.1 latest2026-09-22 5b3f378 18,711 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (18711 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

patrickserrano/lacquer · 3 stars · license MIT · pushed 2026-09-22 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_emfmn5ybafwfpfez
GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/content-strategy
GET https://markdownregistry.com/api/v1/blob/0ad572d607884c561668810f77cd21bbe3e0508c64090f2997661a728360f946

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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