content-strategy is agent-read markdown (skill) from cbrock84/headcount: Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business outcome rather than to traffic. Use this to plan a content program, choose topics, build an editorial calendar, decide which formats and platforms to commit to, or diagnose why content is producing audience but not results..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Content strategy
## Claim a territory, not a topic list
A content program works when a defined audience learns to expect a specific kind of value from you.
That requires a territory narrow enough to own: the intersection of what you know unusually well,
what your buyer needs help with, and what nobody else is covering properly.
Test it: could a competitor publish your last ten pieces without anyone noticing? If yes, you have a
topic list.
## Match format to job
Every piece should have one job, and the job dictates the format:
- **Reach** — a claim someone would repeat. Short, opinionated, self-contained.
- **Trust** — depth that demonstrates competence. Long, specific, evidenced.
- **Conversion** — content adjacent to the buying decision: comparisons, implementation guides,
objection answers.
- **Retention** — content that makes existing customers better at the thing.
Programs skew heavily to reach and then wonder why the audience does not convert. Budget across all
four deliberately.
## Cadence beats volume
Pick a frequency sustainable at your worst week, not your best. Irregular publishing costs more than
…
Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
A 17 of 17 checks passed. Deterministic, no model, same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (3019 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_xzoboaclakzofuvt
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/content-strategy
GET https://markdownregistry.com/api/v1/blob/4aaa07d6b76f0bd9534ad02dcf32edd6747823b503ee6a6f7ed67d35e77ce7a5
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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