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competitor-analysis SKILL.md skillA

competitor-analysis from indranilbanerjee/neels-plugins is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add indranilbanerjee/neels-plugins/competitor-analysis@git:20261011.82fab54

Pins git:20261011.82fab54 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: indranilbanerjee/neels-plugins
Path: hermes/digital-marketing-pro/strategy/skills/competitor-analysis/SKILL.md
Versions recorded: 1
Latest version: git:20261011.82fab54, committed Oct 11, 2026
Size: 3,148 bytes
Repository stars: 6
License: MIT

Analyze 2-5 competitors once: positioning, content, SEO, ads, pricing. Ongoing → competitor-monitor. "how do we stack up against X".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# /digital-marketing-pro:competitor-analysis

## Purpose

Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.

## Input Required

The user must provide (or will be prompted for):

- **Competitors**: 2-5 competitor names and/or URLs
- **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing)
- **Key battleground keywords**: Terms where the brand competes head-to-head
- **Industry/category**: For contextual benchmarking

## Process

1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask…
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add indranilbanerjee/neels-plugins/competitor-analysis@sha256:2133d65689d84553

The line at the top of this page pins the label git:20261011.82fab54, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_etzoomug2hppaokk.svg)](https://markdownregistry.com/a/art_etzoomug2hppaokk)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Oct 11, 2026.

version	committed	commit	size	audit
git:20261011.82fab54 latest	2026-10-11	82fab54	3,148 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (3148 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

indranilbanerjee/neels-plugins · 6 stars · license MIT · pushed 2026-10-17 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_etzoomug2hppaokk
GET https://markdownregistry.com/api/v1/resolve?ref=indranilbanerjee/neels-plugins/competitor-analysis
GET https://markdownregistry.com/api/v1/blob/2133d65689d845531cda4a4f18bf7de711752c8949231989c33849443bffb373

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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