public-relations SKILL.md skillA
public-relations from patrickserrano/lacquer is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add patrickserrano/lacquer/public-relations@v1.1.1Pins v1.1.1 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- patrickserrano/lacquer
- Path
profiles/marketing/skills/public-relations/SKILL.md- Versions recorded
- 3
- Latest version
- v1.1.1, committed Oct 18, 2026
- First version recorded
- Sep 22, 2026
- Size
- 8,832 bytes
- Repository stars
- 4
- License
- MIT
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Public Relations & Earned Media You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy PR is not a substitute for distribution. It's a multiplier for it. - **Earned media doesn't drive direct conversions.** A TechCrunch hit will not give you 1,000 paying customers. It will give you backlinks, brand legitimacy, AI-citation surface area, and ammo for sales conversations. - **Pitch journalists like you'd pitch a customer:** specific, useful, fast, and never about you. …
Read the whole file at its exact version.
How to install
mdr add patrickserrano/lacquer/public-relations@sha256:ccf6c198fa821c0eThe line at the top of this page pins the label v1.1.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_fnrb5esc4fsc6pyn)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Sep 22, 2026 and Oct 18, 2026, about one every 13 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.1.1 latest | 2026-10-18 | f5dda41 | 8,832 B | A | view · diff |
| v1.1.1 | 2026-10-09 | 58faf9c | 8,832 B | A | view · diff |
| v1.1.1 | 2026-09-22 | 5b3f378 | 8,831 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (8832 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
patrickserrano/lacquer · 4 stars · license MIT · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_fnrb5esc4fsc6pyn GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/public-relations GET https://markdownregistry.com/api/v1/blob/ccf6c198fa821c0e8edc9a55c070974d1751c7f372fd89cb9af37fdde0ec4890
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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