public-relations skillA
public-relations is agent-read markdown (skill) from cbrock84/headcount: Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response. Use this to plan a press push, write a pitch or release, find and approach the right journalists, prepare for an interview, decide whether something is newsworthy, or respond to a story going badly..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Public relations ## Newsworthy is a high bar Most company news is not news. Before pitching, find the actual story — the thing a journalist's readers would care about with your company removed from the sentence. Genuinely newsworthy: a first, a significant number, a counter-intuitive finding from data you uniquely have, a named conflict, a consequential person moving. Not newsworthy: a funding round of ordinary size, a feature release, a partnership, an award, a rebrand. If there is no story, the answer is to build one — original research is the most reliable way — not to pitch harder. ## Pitching Journalists receive hundreds of pitches a day and reject most in seconds. - **Pitch a person, not an outlet.** Read three of their recent pieces first and reference one specifically and accurately. Generic personalization is worse than none. - **Subject line is the pitch.** If it does not carry the story, nothing else will be read. - **Three sentences**: the story, why now, why you can speak to it. Offer the assets — data, interview, images — rather than attaching them. - **No embargo without agreement.** Declaring one unilaterally is not binding and reads as presumptuous. …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/public-relations@git:20260916.e72e404mdr add cbrock84/headcount/public-relations@sha256:914ecc56660d12a2Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
[](https://markdownregistry.com/a/art_3gp6qnfswd4zrfuv)
1 badge views in 30 days
Versions
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 3,699 B | A | view · diff |
| git:20260901.49e89d6 | 2026-09-01 | 49e89d6 | 3,360 B | A | view · diff |
| git:20260901.b973f20 | 2026-09-01 | b973f20 | 2,744 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 2,403 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (3699 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_3gp6qnfswd4zrfuv GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/public-relations GET https://markdownregistry.com/api/v1/blob/914ecc56660d12a222d0039a6ddf4ce3bb71c60e294d2cbb4d2dd3645f9fa4a3
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
More from cbrock84/headcount
Every file in cbrock84/headcount