public-relations SKILL.md skillA
public-relations from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cbrock84/headcount/public-relations@git:20260916.e72e404Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cbrock84/headcount
- Path
plugins/marketing/skills/public-relations/SKILL.md- Versions recorded
- 4
- Latest version
- git:20260916.e72e404, committed Sep 16, 2026
- First version recorded
- Aug 28, 2026
- Size
- 3,699 bytes
- Repository stars
- 2,543
- License
- MIT
Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response. Use this to plan a press push, write a pitch or release, find and approach the right journalists, prepare for an interview, decide whether something is newsworthy, or respond to a story going badly.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Public relations ## Newsworthy is a high bar Most company news is not news. Before pitching, find the actual story — the thing a journalist's readers would care about with your company removed from the sentence. Genuinely newsworthy: a first, a significant number, a counter-intuitive finding from data you uniquely have, a named conflict, a consequential person moving. Not newsworthy: a funding round of ordinary size, a feature release, a partnership, an award, a rebrand. If there is no story, the answer is to build one — original research is the most reliable way — not to pitch harder. ## Pitching Journalists receive hundreds of pitches a day and reject most in seconds. - **Pitch a person, not an outlet.** Read three of their recent pieces first and reference one specifically and accurately. Generic personalization is worse than none. - **Subject line is the pitch.** If it does not carry the story, nothing else will be read. - **Three sentences**: the story, why now, why you can speak to it. Offer the assets — data, interview, images — rather than attaching them. - **No embargo without agreement.** Declaring one unilaterally is not binding and reads as presumptuous. …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/public-relations@sha256:914ecc56660d12a2The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_3gp6qnfswd4zrfuv)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 4 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 6 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 3,699 B | A | view · diff |
| git:20260901.49e89d6 | 2026-09-01 | 49e89d6 | 3,360 B | A | view · diff |
| git:20260901.b973f20 | 2026-09-01 | b973f20 | 2,744 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 2,403 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (3699 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_3gp6qnfswd4zrfuv GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/public-relations GET https://markdownregistry.com/api/v1/blob/914ecc56660d12a222d0039a6ddf4ce3bb71c60e294d2cbb4d2dd3645f9fa4a3
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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