storybrand-messaging SKILL.md skillA
This file is byte-identical to the first copy the registry indexed, one of 3 indexed copies. Same content hash, so the same checks give both the same grade.
storybrand-messaging from wondelai/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add wondelai/skills/storybrand-messaging@v1.5.0Pins v1.5.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- wondelai/skills
- Path
plugins/wondelai-skills/skills/storybrand-messaging/SKILL.md- Versions recorded
- 1
- Latest version
- v1.5.0, committed Aug 9, 2026
- Size
- 14,858 bytes
- Repository stars
- 2,640
- License
- MIT
Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "brand script", "StoryBrand framework", "customer as hero", or "my messaging isnt resonating". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales and marketing collateral. Covers landing page copy, marketing collateral, and consistent communication.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# StoryBrand Messaging Framework Clarify your message so customers will listen. Customers don't buy the best products — they buy the ones they can understand the fastest. ## Core Principle **The customer is the hero, not your brand.** Your brand is the guide who helps the hero win. Position yourself as the hero and you compete with your customer; position yourself as the guide and you serve them. ## Scoring **Goal: 10/10.** Score any marketing copy or brand messaging by the Quick Diagnostic: 1 point per satisfied row (7 rows) plus up to 3 points for a one-liner that passes the cocktail party test (clear + repeatable in one hearing). Bands: 9-10 = customer is the hero, all three problem levels named, empathy + authority both shown, a 3-step plan, one obvious Direct CTA, and both success and failure stakes painted; 5-6 = SB7 partly applied but the internal problem, stakes, or CTA is missing; <=3 = brand-as-hero, feature-led, or no clear ask. Always state the current score and the specific changes needed to reach 10/10. ## The SB7 Framework Every compelling story follows the same pattern. Use this structure for all messaging: ### 1. A Character (The Hero) …
Read the whole file at its exact version.
How to install
mdr add wondelai/skills/storybrand-messaging@sha256:a11d015c33e6d5e6The line at the top of this page pins the label v1.5.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_fstqb6reeklzfsqq)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Aug 9, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (14858 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
wondelai/skills · 2,640 stars · license MIT · pushed 2026-11-02 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_fstqb6reeklzfsqq GET https://markdownregistry.com/api/v1/resolve?ref=wondelai/skills/storybrand-messaging GET https://markdownregistry.com/api/v1/blob/a11d015c33e6d5e66c68f6d4da98e4bd0fda6ca32efc805ff4882d0ce0ab6e1c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.