storybrand-messaging SKILL.md skillA

storybrand-messaging from vandanaajaydubey111/great-pm is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add vandanaajaydubey111/great-pm/storybrand-messaging@v1.2.0

Pins v1.2.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
vandanaajaydubey111/great-pm
Path
skills/storybrand-messaging/SKILL.md
Versions recorded
1
Latest version
v1.2.0, committed Jul 21, 2026
Size
20,151 bytes
Repository stars
3
License
MIT

Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

> **Provenance.** Vendored from `wondelai/skills@storybrand-messaging` (MIT License — github.com/wondelai/skills). Adapted into great-pm 2026-05-29 with attribution. Reference deep-dives (references/*.md) live upstream. Host agent: gtm-strategist.

# StoryBrand Messaging Framework

Framework for clarifying your message so customers will listen. Based on a fundamental truth: customers don't buy the best products—they buy the ones they can understand the fastest.

## Core Principle

**The customer is the hero, not your brand.** Your brand is the guide who helps the hero win. When you position yourself as the hero, you compete with your customer. When you position yourself as the guide, you serve them.

## Scoring

**Goal: 10/10.** When reviewing or creating marketing copy or brand messaging, rate it 0-10 based on adherence to the principles below. A 10/10 means full alignment with all guidelines; lower scores indicate gaps to address. Always provide the current score and specific improvements needed to reach 10/10.

## The SB7 Framework

Every compelling story follows the same pattern. Use this structure for all messaging:

### 1. A Character (The Hero)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add vandanaajaydubey111/great-pm/storybrand-messaging@sha256:738d253221e726c3

The line at the top of this page pins the label v1.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_x5v4lhr5ntb5etjr.svg)](https://markdownregistry.com/a/art_x5v4lhr5ntb5etjr)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Jul 21, 2026.

versioncommittedcommitsizeaudit
v1.2.0 latest2026-07-21 86de099 20,151 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (20151 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

vandanaajaydubey111/great-pm · 3 stars · license MIT · pushed 2026-09-20 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_x5v4lhr5ntb5etjr
GET https://markdownregistry.com/api/v1/resolve?ref=vandanaajaydubey111/great-pm/storybrand-messaging
GET https://markdownregistry.com/api/v1/blob/738d253221e726c3926a71c3732f70ee178edc650757adffa0b8516722f14d67

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in vandanaajaydubey111/great-pm

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storybrand-messaging SKILL.md skill
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storybrand-messaging SKILL.md skill
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storybrand-messaging SKILL.md skill
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