headline-as-claim SKILL.md skillA

headline-as-claim from kalyvask/winning-writing is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add kalyvask/winning-writing/headline-as-claim@git:20260514.f5e2df1

Pins git:20260514.f5e2df1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
kalyvask/winning-writing
Path
skills/headline-as-claim/SKILL.md
Versions recorded
3
Latest version
git:20260514.f5e2df1, committed May 14, 2026
First version recorded
May 1, 2026
Size
7,851 bytes
Repository stars
16
License
MIT

Rewrites section titles, slide titles, op-ed headlines, email subject lines, and chapter headings from category labels into bold arguable claims. Implements Constine's "punchy slide titles that tell the story" rule and Kingsbury's NYT Opinion guidance that headlines should make a bold claim, not a neutral description. Use when the user has titles like "Product," "Market," "Background," "Why this matters" — labels that waste the reader's eye. Triggers on "slide titles," "section headings…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Headline as claim

Source: Josh Constine's *Fundraising Guide* ("punchy slide titles that tell the story of each slide, not just 'Product' or 'Market'") + Katie Kingsbury / NYT Opinion's headline rules + the existing `op-ed-coach` headline guidance.

## The premise

Most documents are built on category labels:

> *"Product" / "Market" / "Team" / "Why Now" / "Background" / "Conclusion"*

These titles waste eye-time. The reader sees "Market" and learns nothing — they have to read the section to find out what the market claim is. A *claim* title, by contrast, IS the section if scanned.

> *"Our AI cuts notarization time 85%"* (Constine example)
> *"Olympians earn the IOC billions. Guess who the IOC almost never pays."* (Kristof headline)
> *"$14B in U.S. recall costs come from connector-seating failures."*

A document with claim-titles is **scannable**. A reader who reads only the titles still gets the argument. A reader who reads the body gets the evidence. Both are served.

## Where this applies

- **Pitch deck slide titles** (Constine's original case)
- **Pitch memo section headings**
- **Op-ed headlines** (NYT Opinion bar)
- **Substack post titles** (decides clickthrough)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add kalyvask/winning-writing/headline-as-claim@sha256:b82263ac1ae77061

The line at the top of this page pins the label git:20260514.f5e2df1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_fy2jo5wodet7xtg5.svg)](https://markdownregistry.com/a/art_fy2jo5wodet7xtg5)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between May 1, 2026 and May 14, 2026, about one every 6 days.

versioncommittedcommitsizeaudit
git:20260514.f5e2df1 latest2026-05-14 f5e2df1 7,851 BA view · diff
git:20260506.9e426ac2026-05-06 9e426ac 7,755 BA view · diff
git:20260501.d9b6dfb2026-05-01 d9b6dfb 7,727 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7851 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

kalyvask/winning-writing · 16 stars · license MIT · pushed 2026-09-05 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_fy2jo5wodet7xtg5
GET https://markdownregistry.com/api/v1/resolve?ref=kalyvask/winning-writing/headline-as-claim
GET https://markdownregistry.com/api/v1/blob/b82263ac1ae77061674986619873a5ff16e5446ef8fec496355ec57adf1e2d5c

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in kalyvask/winning-writing

Other files named headline-as-claim

headline-as-claim SKILL.md skill
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