Home / irinabuht12-oss / marketing-skills · GitHub

competitor-teardown SKILL.md skillA

competitor-teardown from irinabuht12-oss/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add irinabuht12-oss/marketing-skills/competitor-teardown@git:20261027.b3bdcd6

Pins git:20261027.b3bdcd6 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: irinabuht12-oss/marketing-skills
Path: skills/competitor-teardown/SKILL.md
Versions recorded: 2
Latest version: git:20261027.b3bdcd6, committed Oct 27, 2026
First version recorded: Sep 8, 2026
Size: 6,395 bytes
Repository stars: 6,704
License: none declared

Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or needing to understand competitive messaging and differentiation strategies. Platform: Google and Meta.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Competitor Teardown

Analyze competitor landing pages for positioning, messaging, and conversion strategy insights.

## Process

1. **Capture the page** - URL for fetch or screenshot upload
2. **Extract value proposition** - Problem, ICP, transformation, unique mechanism
3. **Map messaging hierarchy** - Headline → Subheadline → Body → CTA flow
4. **Score systematically** - 100-point rubric
5. **Identify strengths and weaknesses** - Actionable competitive intelligence
6. **Generate strategic recommendations** - How to differentiate

## Value Proposition Analysis Framework

Answer these four questions from the competitor's page:

| Question | What to Look For |
|----------|-----------------|
| **What problem do they solve?** | Pain points mentioned, problem agitation |
| **Who is their ICP?** | Language cues, industry references, company size signals |
| **What transformation do they promise?** | Before/after, outcomes, results |
| **What's their unique mechanism?** | Proprietary method, technology, approach |

## Messaging Hierarchy Evaluation

| Element | Assessment Criteria |
|---------|---------------------|
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add irinabuht12-oss/marketing-skills/competitor-teardown@sha256:7d215a5a0e0c07ae

The line at the top of this page pins the label git:20261027.b3bdcd6, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_g5yvclb3bzzmul23.svg)](https://markdownregistry.com/a/art_g5yvclb3bzzmul23)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Sep 8, 2026 and Oct 27, 2026, about one every 48 days.

version	committed	commit	size	audit
git:20261027.b3bdcd6 latest	2026-10-27	b3bdcd6	6,395 B	A	view · diff
git:20260908.cc021ba	2026-09-08	cc021ba	6,348 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (6395 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

irinabuht12-oss/marketing-skills · 6,704 stars · license none declared · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_g5yvclb3bzzmul23
GET https://markdownregistry.com/api/v1/resolve?ref=irinabuht12-oss/marketing-skills/competitor-teardown
GET https://markdownregistry.com/api/v1/blob/7d215a5a0e0c07ae8125f5f45e6e01f1b9b770f759610d335581db76d519baa3

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from irinabuht12-oss/marketing-skills

ab-test-analyzer SKILL.md skill

irinabuht12-oss/marketing-skills · skills/ab-test-analyzer/SKILL.md · Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and…