competitor-teardown SKILL.md skillA

competitor-teardown from prosyo-ai/gtm-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add prosyo-ai/gtm-skill/competitor-teardown@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
prosyo-ai/gtm-skill
Path
plugin/skills/competitor-teardown/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Oct 23, 2026
Size
4,177 bytes
Repository stars
13
License
MIT

Use this skill when you need to understand a competitor well enough to beat them: a deal is going head to head, a new competitor appeared, positioning needs a refresh, or reps keep losing on the same objection. Tears down the competitor's positioning, ideal customer, pricing and packaging, product strengths and gaps, customer complaints, sales motion and recent moves, and produces a teardown with where to compete, where to avoid, and the talk track that wins. Built from public sources and your…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

Use this when a competitor shows up in deals often enough to matter. It produces a teardown that tells sales where to fight, where to walk away and what to say.

## Inputs

- Competitor name and site.
- Your own positioning, product scope and pricing.
- Win-loss notes or rep anecdotes involving this competitor. Even five are useful.

## The play

### 1. Read their story
Homepage headline, category they claim, the customer logos they lead with, the use cases on their navigation. Write their positioning in one sentence as they would: "For <who>, <product> is the <category> that <benefit>."

### 2. Map pricing and packaging
Plans, price points, what is gated to higher tiers, contract terms, free trial or not. Packaging choices reveal who they want and who they tolerate.

### 3. Mine customer complaints
Read reviews (lowest ratings first), community threads and public support forums. Cluster complaints into themes and count them. Recurring themes with 5+ mentions are real weaknesses; single rants are not.

### 4. Map their sales motion
Self-serve or sales-led, demo gating, typical discount behaviour, implementation time, who they target in the buying committee.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add prosyo-ai/gtm-skill/competitor-teardown@sha256:dadee56f7dfe7a26

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_krlhqd2tx5loprte.svg)](https://markdownregistry.com/a/art_krlhqd2tx5loprte)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Oct 23, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-23 6d1943a 4,177 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4177 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

prosyo-ai/gtm-skill · 13 stars · license MIT · pushed 2026-10-26 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_krlhqd2tx5loprte
GET https://markdownregistry.com/api/v1/resolve?ref=prosyo-ai/gtm-skill/competitor-teardown
GET https://markdownregistry.com/api/v1/blob/dadee56f7dfe7a2622c511feda967b00b83781b3d7bec39112f3d8d0628c92c1

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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