reactivation-playbook SKILL.md skillA
reactivation-playbook from maojiebc/majia-siyu-team is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add maojiebc/majia-siyu-team/reactivation-playbook@v2.1.1Pins v2.1.1 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- maojiebc/majia-siyu-team
- Path
skillhub/majia-siyu/modules/reactivation-playbook/SKILL.md- Versions recorded
- 5
- Latest version
- v2.1.1, committed Oct 28, 2026
- First version recorded
- Oct 20, 2026
- Size
- 3,674 bytes
- Repository stars
- 3
- License
- MIT
私域社群促活方法论库，含沉默用户分层、唤醒路径、三端话术模板、活动节奏表与转化口径。Use this skill when 设计社群促活方案、唤醒沉默用户、排活动节奏、或需要可直接群发的促活话术时。.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 沉默用户唤醒与社群促活 Playbook（社群促活官） ## Overview > 餐饮/零售增长口径与 16 条 Know-how 主句见仓库 `modules/_knowledge/00-methodology/用增方法映射-餐饮零售.md`（v1.2.8）。 把促活拆成五步可执行流程：分层 → 选钩子 → 选话术 → 排节奏 → 看指标。 对齐方法论引擎「内容即产品」：每一个促活动作都当一个小产品来做（有钩子、有承接、有复购）。 ## SOP：五步流程 ### 1. 先区分互动与消费 - 群内互动少不等于没消费；优先核对可观察的有效消费与自身来店间隔。 - 等级是权益身份，未首单、刚买过、常客与超过平时间隔未回是生命周期。 - 没有消费数据只标注“未观察到互动”，不能叫流失，也不能虚构统一天数。 - 先核对服务问题、联系许可和最近触达；拒收、已回流或投诉处理中者排除或转人工。 ### 2. 按已知原因选择动作 选择有用的提醒、真实权益或有权限的人处理服务问题；不默认公开点名，也不因未响应不断加码优惠和触达。每轮设观察期、联系上限、停止与转人工条件。已有消费正常时，可以维持现有服务，不强行“救活”安静群。 ### 3. 三端话术结构 - 群公告：栏目名 + 今天给谁 + 怎么参与 + 截止 - 私聊：认领身份 → 一个理由 → 一个轻动作 - 朋友圈：痛点或场景 → 解决方案 → 弱行动指令 ### 4. 活动节奏表 - 按群用途、消费决策时段及反馈安排内容，核对其他渠道排期，避免重复；没有统一广告比例。 ## 交付参考（按请求规模使用） | 动作 | 触发人群 | 话术 | 时间点 | 责任人 | 预期指标 | 风险兜底 | |---|---|---|---|---|---|---| | 示例：沉默唤醒券 | 超过已确认来店间隔 | [话术] | 已确认可执行时段 | 群运营 | 触达率/回复率/转化率 | 达到事先约定停止条件即停 | ## 成功指标（可埋点，对接某 BI 平台） - 唤醒触达率 = 触达人数 / 沉默人数（分母=沉默用户，时间窗=单次活动） - 回复率 / 转化率（首单）/ 复购率 / 退群率 - 红线：退群率超阈值即停，换低频高价值钩子 ## 合规约束（合规官会查） - ❌ 不设计诱导分享/欺骗式裂变 ❌ 不用绝对化用词 ❌ 不未授权批量加好友 - 裂变走企微官方允许路径；信息收集有授权口径 > 马甲实战层（真实 SOP 与语料）属于私有咨询增值层，不随公开包分发；公开层提供通用模板与方法。 …
Read the whole file at its exact version.
How to install
mdr add maojiebc/majia-siyu-team/reactivation-playbook@sha256:458c7259c4e131abThe line at the top of this page pins the label v2.1.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_gvl5dysfkhluwk3o)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Oct 20, 2026 and Oct 28, 2026, about one every 2 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v2.1.1 latest | 2026-10-28 | db05cd5 | 3,674 B | A | view · diff |
| v2.1.0 | 2026-10-22 | 05b93b3 | 3,674 B | A | view · diff |
| v2.0.0 | 2026-10-22 | a0b9c9b | 3,674 B | A | view · diff |
| v1.8.1 | 2026-10-22 | 63e6e3b | 3,674 B | A | view · diff |
| v1.8.1 | 2026-10-20 | 1c53ba6 | 4,188 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (3674 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
maojiebc/majia-siyu-team · 3 stars · license MIT · pushed 2026-11-02 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_gvl5dysfkhluwk3o GET https://markdownregistry.com/api/v1/resolve?ref=maojiebc/majia-siyu-team/reactivation-playbook GET https://markdownregistry.com/api/v1/blob/458c7259c4e131abfcfc13756e19bf0b9e82f06c7620f83d39fa7a5d5f418b8d
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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