copywriting SKILL.md skillA

copywriting from zju-real/easel is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add zju-real/easel/copywriting@git:20261012.0d53744

Pins git:20261012.0d53744 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: zju-real/easel
Path: skills/builtin/copywriting/SKILL.md
Versions recorded: 1
Latest version: git:20261012.0d53744, committed Oct 12, 2026
Size: 6,840 bytes
Repository stars: 3,982
License: Apache-2.0

国内带货转化营销文案：提炼卖点并产出种草、信息流广告、活动促销、电商详情页或落地页的标题、正文和 CTA。当用户说“写种草/广告/活动/促销/详情页/落地页文案、提炼卖点、广告语”时使用。整套小红书笔记用 xhs-note-creator；涨粉互动内容用 social-content；严格套 PAS/AIDA 等框架用 post-formatter。.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# 营销文案写作

> 为国内营销场景撰写和优化高转化文案：种草、信息流广告、卖点提炼、活动促销、电商详情页、落地页。套经典框架，落国内语境。

## 职责边界

| 场景 | 交给谁 | 为什么 |
|------|--------|--------|
| **卖货/转化导向的营销文案**（种草卖点、信息流广告、活动、详情页、落地页） | **本 SKILL** | 以"促成购买/转化"为目标，讲卖点、讲收益、给 CTA |
| **整套小红书笔记**（多卡片 + caption + hashtags + 去 AI + 校验全流程） | `xhs-note-creator` | 小红书图文/种草的总入口，不是单条文案 |
| 通用社媒内容（多平台原生格式、钩子、标签、互动引导） | `social-content` | 偏内容运营/涨粉互动，不强转化 |
| 严格套 PAS/AIDA/BAB/STAR 框架的结构化帖子（200-250 字、移动端排版） | `post-formatter` | 专做单一框架的规范化帖子 |

一句话分工：**要卖货找 copywriting，要整套小红书笔记找 xhs-note-creator，要涨粉找 social-content，要套固定框架排版找 post-formatter。** 可串联（本 SKILL 出卖点文案 → post-formatter 排成帖子 → social-content 适配多平台）。

## 输入

用户 prompt 中提供以下信息（缺失时主动询问）：

1. **文案类型** — 种草 / 信息流广告 / 卖点提炼 / 活动促销 / 详情页 / 落地页
2. **产品/服务** — 卖什么、核心卖点、与竞品的差异、能带来的结果
3. **目标动作** — 希望用户做什么（下单、领券、加购、点击链接、私信咨询、到店）
4. **投放场景/平台** — 小红书 / 抖音信息流 / 朋友圈广告 / 电商平台 / 落地页等（影响长度、语气、CTA 形式）
5. **证据素材**（如有）— 销量、评价、成分/参数、案例、资质
6. **受众** — 谁看、什么消费顾虑

## 输出

按文案类型交付对应结构（详见 `references/copy-frameworks.md`），通常包含：

- **主标题/开头钩子** + 2-3 个备选
- **正文**（按所选框架组织：痛点→方案→卖点→信任→CTA 等）
- **卖点清单**（FAB：功能→优势→利益，逐条）
- **CTA/行动引导** + 2-3 个备选
- **关键元素标注**：说明选择理由和所用框架/原则

## 执行步骤

1. **收集上下文** — 确认文案类型、产品卖点、目标动作、投放场景、受众、证据；缺失项主动询问。
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add zju-real/easel/copywriting@sha256:603bd2e71cdf8253

The line at the top of this page pins the label git:20261012.0d53744, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_gz7vj5edc6yevoew.svg)](https://markdownregistry.com/a/art_gz7vj5edc6yevoew)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Oct 12, 2026.

version	committed	commit	size	audit
git:20261012.0d53744 latest	2026-10-12	0d53744	6,840 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (6840 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

zju-real/easel · 3,982 stars · license Apache-2.0 · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_gz7vj5edc6yevoew
GET https://markdownregistry.com/api/v1/resolve?ref=zju-real/easel/copywriting
GET https://markdownregistry.com/api/v1/blob/603bd2e71cdf82535ff425808d4397641c038094861a1eb509c06916dc63496e

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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