copywriting SKILL.md skillA
copywriting from coreyhaines31/marketingskills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add coreyhaines31/marketingskills/copywriting@v2.3.1Pins v2.3.1 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- coreyhaines31/marketingskills
- Path
skills/copywriting/SKILL.md- Versions recorded
- 13
- Latest version
- v2.3.1, committed Oct 15, 2026
- First version recorded
- Mar 4, 2026
- Size
- 15,520 bytes
- Repository stars
- 55,622
- License
- MIT
When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Drafts never use AI…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. ## Before Writing **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Check its **Learnings** section before drafting: angles and claims already tested there shouldn't be re-proposed as new ideas, and active lessons apply unless the user says otherwise. Gather this context (ask if not provided): ### 1. Page Purpose - What type of page? (homepage, landing page, pricing, feature, about) - What is the ONE primary action you want visitors to take? ### 2. Audience - Who is the ideal customer? - What problem are they trying to solve? - What objections or hesitations do they have? - What language do they use to describe their problem? ### 3. Product/Offer - What are you selling or offering? - What makes it different from alternatives? - What's the key transformation or outcome? …
Read the whole file at its exact version.
How to install
mdr add coreyhaines31/marketingskills/copywriting@sha256:13c580c2432a4499The line at the top of this page pins the label v2.3.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_dencghz2ybby27pl)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 13 versions of this file, between Mar 4, 2026 and Oct 15, 2026, about one every 19 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v2.3.1 latest | 2026-10-15 | e6fb742 | 15,520 B | A | view · diff |
| v2.2.0 | 2026-10-15 | 115c907 | 15,321 B | A | view · diff |
| v2.3.0 | 2026-10-15 | 158bd3a | 15,336 B | A | view · diff |
| v2.2.0 | 2026-10-15 | 3f4f60d | 15,336 B | A | view · diff |
| v2.2.0 | 2026-10-15 | 7b8a3b5 | 15,008 B | A | view · diff |
| v2.2.0 | 2026-10-13 | 801b750 | 11,515 B | A | view · diff |
| v2.1.0 | 2026-10-02 | 12188f1 | 10,940 B | A | view · diff |
| v2.1.0 | 2026-09-01 | 24e1b64 | 9,034 B | A | view · diff |
| v2.0.2 | 2026-08-23 | 27cd947 | 8,401 B | A | view · diff |
| v2.0.1 | 2026-06-17 | c033eb5 | 7,627 B | A | view · diff |
| v2.0.0 | 2026-06-17 | 699d027 | 7,627 B | A | view · diff |
| v2.0.0 | 2026-05-14 | 30f9b9a | 7,543 B | A | view · diff |
| v1.1.0 | 2026-03-04 | 68f5eaf | 7,533 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (15520 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
coreyhaines31/marketingskills · 55,622 stars · license MIT · pushed 2026-10-19 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_dencghz2ybby27pl GET https://markdownregistry.com/api/v1/resolve?ref=coreyhaines31/marketingskills/copywriting GET https://markdownregistry.com/api/v1/blob/13c580c2432a4499e9dfdcf5d553df7aa6589e90cf5bd869fb4fbde5caf9f567
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
More from coreyhaines31/marketingskills
Every file in coreyhaines31/marketingskills