enrollment-persona-playbook SKILL.md skillA
enrollment-persona-playbook from gtmagents/gtm-agents is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add gtmagents/gtm-agents/enrollment-persona-playbook@git:20251119.8c446bfPins git:20251119.8c446bf in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- gtmagents/gtm-agents
- Path
plugins/edtech-growth/skills/enrollment-persona-playbook/SKILL.md- Versions recorded
- 1
- Latest version
- git:20251119.8c446bf, committed Nov 19, 2025
- Size
- 1,298 bytes
- Repository stars
- 436
- License
- Apache-2.0
Persona + messaging framework for K-12, higher-ed, and workforce enrollment.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Enrollment Persona Playbook Skill ## When to Use - Planning enrollment marketing campaigns across multiple segments. - Aligning admissions, marketing, and partner teams on persona insights. - Prioritizing offers, proof points, and stewardship plans per persona. ## Framework 1. **Persona Canvas** – demographic profile, motivations, barriers, channel preferences. 2. **Journey Stage Mapping** – inquiry, application, admission, enrollment, retention cues. 3. **Messaging Architecture** – value pillars, proof points, offers, objection handling. 4. **Channel Mix Guidance** – recommended channels + creative formats per persona. 5. **Measurement & Signals** – KPIs and health thresholds per stage/persona. ## Templates - Persona worksheet (demographics, motivations, triggers, objections). - Messaging matrix (pillar → proof → CTA → disclosure). - Channel + content pairing cheat sheet. ## Tips - Revisit personas each term to incorporate economic, policy, or competitor shifts. - Include parent/influencer personas when applicable (K-12, higher-ed). - Pair with `analyze-enrollment-funnel` to prioritize high-impact segments. ---
Read the whole file at its exact version.
How to install
mdr add gtmagents/gtm-agents/enrollment-persona-playbook@sha256:f1486b6b817693e1The line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_hymee7puqwohnsaw)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Nov 19, 2025.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1298 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
gtmagents/gtm-agents · 436 stars · license Apache-2.0 · pushed 2026-04-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_hymee7puqwohnsaw GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/enrollment-persona-playbook GET https://markdownregistry.com/api/v1/blob/f1486b6b817693e1146d0af7f6df515ee129d4fa4d1fa0353201a389f0da65d5
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.