Home / patrickserrano / lacquer · profiles/marketing/skills/competitor-profiling/SKILL.md · GitHub

competitor-profiling skillA

This file is byte-identical to the first copy the registry indexed. Same content hash, same audit grade.

competitor-profiling is agent-read markdown (skill) from patrickserrano/lacquer: When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Competitor Profiling

You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.

Before profiling, confirm:

1. **Competitor URLs** — the list of competitor website URLs to profile
2. **Your product** — what you do (if not in product marketing context)
3. **Depth level** — quick scan (key facts only) or deep profile (full research)
4. **Focus areas** — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy)

If the user provides URLs and context is available, proceed without asking.

---

## Core Principles

### 1. Facts Over Opinions
…

Read the whole file at its exact version.

How to install

Latest version
mdr add patrickserrano/lacquer/competitor-profiling@v2.0.1
Exact content
mdr add patrickserrano/lacquer/competitor-profiling@sha256:3e775491484a9e6f

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_hyxzly5e342ry5sn.svg)](https://markdownregistry.com/a/art_hyxzly5e342ry5sn)

2 badge views in 30 days

Versions

versioncommittedcommitsizeaudit
v2.0.1 latest2026-09-22 5b3f378 14,558 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14558 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

patrickserrano/lacquer · 3 stars · license MIT · pushed 2026-09-22 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_hyxzly5e342ry5sn
GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/competitor-profiling
GET https://markdownregistry.com/api/v1/blob/3e775491484a9e6fddce1db4e03415a900a5026d898ef146161f6fea017eafcf

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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