competitor-profiling SKILL.md skillA
competitor-profiling from coreyhaines31/marketingskills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add coreyhaines31/marketingskills/competitor-profiling@v2.1.4Pins v2.1.4 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- coreyhaines31/marketingskills
- Path
skills/competitor-profiling/SKILL.md- Versions recorded
- 12
- Latest version
- v2.1.4, committed Oct 15, 2026
- First version recorded
- Apr 7, 2026
- Size
- 17,519 bytes
- Repository stars
- 55,622
- License
- MIT
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Competitor Profiling You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered. Before profiling, confirm: 1. **Competitor URLs** — the list of competitor website URLs to profile 2. **Your product** — what you do (if not in product marketing context) 3. **Depth level** — quick scan (key facts only) or deep profile (full research) 4. **Focus areas** — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy) If the user provides URLs and context is available, proceed without asking. --- ## Tool Stack Selection This skill supports two data source stacks. Check which MCPs are active before starting and select accordingly. …
Read the whole file at its exact version.
How to install
mdr add coreyhaines31/marketingskills/competitor-profiling@sha256:dd97331ef22b65beThe line at the top of this page pins the label v2.1.4, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_xou5zezwdfu6enno)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 12 versions of this file, between Apr 7, 2026 and Oct 15, 2026, about one every 17 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v2.1.4 latest | 2026-10-15 | 435cde4 | 17,519 B | A | view · diff |
| v2.1.3 | 2026-10-07 | f51d915 | 17,425 B | A | view · diff |
| v2.1.2 | 2026-10-03 | a8ac263 | 17,364 B | A | view · diff |
| v2.1.1 | 2026-10-03 | 5ce384c | 17,364 B | A | view · diff |
| v2.1.1 | 2026-10-03 | 38258bd | 17,237 B | A | view · diff |
| v2.1.0 | 2026-10-03 | 681a2c8 | 17,237 B | A | view · diff |
| v2.1.0 | 2026-10-03 | 7e5b2eb | 17,060 B | A | view · diff |
| v2.0.1 | 2026-08-19 | 2d4b091 | 14,558 B | A | view · diff |
| v2.0.0 | 2026-05-26 | f86637e | 14,245 B | A | view · diff |
| v2.0.0 | 2026-05-14 | 30f9b9a | 14,096 B | A | view · diff |
| v1.0.0 | 2026-04-07 | 2b4cccb | 14,094 B | A | view · diff |
| v1.0.0 | 2026-04-07 | a04b00d | 12,228 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (17519 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
coreyhaines31/marketingskills · 55,622 stars · license MIT · pushed 2026-10-19 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_xou5zezwdfu6enno GET https://markdownregistry.com/api/v1/resolve?ref=coreyhaines31/marketingskills/competitor-profiling GET https://markdownregistry.com/api/v1/blob/dd97331ef22b65be8dc75ee36e6ccb154096e2303aac2f7d627f3d002191a8ae
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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