sop-ecom-ads SKILL.md skillA
sop-ecom-ads from heqiangdiao-wq/ai-cross-border-ecommerce-agent-toolkit is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add heqiangdiao-wq/ai-cross-border-ecommerce-agent-toolkit/sop-ecom-ads@v0.4.0Pins v0.4.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- heqiangdiao-wq/ai-cross-border-ecommerce-agent-toolkit
- Path
Agents/06_Advertising_Optimization_Agent/SKILL.md- Versions recorded
- 2
- Latest version
- v0.4.0, committed Oct 18, 2026
- First version recorded
- Oct 16, 2026
- Size
- 4,284 bytes
- Repository stars
- 1,034
- License
- MIT
跨境电商广告决策层 Skill，Shopee 巴西与 Mercado Livre 专精。读广告导出报表 → 像素级算术（盈亏线 ROAS / 可承受 CPC / 净贡献，含巴西税费）→ P0/P1/P2 分级动作清单。 只建议，不执行 —— 不改后台、不自动调价。当用户要诊断广告、看 ROAS/ACOS、 降预算降出价、广告亏钱分析、大促复盘时使用。中文「广告诊断 / 广告亏钱 / 预算怎么调」同样触发。 NOT for 自动调价机器人、直接写平台后台、视频广告创意制作。.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 06 · Advertising Optimization Skill（决策层）
> **定位**：广告的**决策层**，不是机器人。坐在你的数据源（平台广告报表导出）之上，
> 产出「改什么、改成多少、依据是什么」的动作清单。**执行由人决定。**
---
## 三条底线
1. **不执行** —— 本 Skill 永远不直接改后台预算/出价，动作清单给人审批
2. **不猜数字** —— 所有指标由 `scripts/ad_metrics.py` 计算，Agent 只解读；怀疑数字 → `[METRIC_SUSPECT]`
3. **不暂停广告** —— 止血手段是降预算降出价；暂停破坏连续性降权重（见 [actions.md](references/actions.md) 铁律）
---
## 快速开始（两条命令）
```bash
# 1) 算盈亏线与可承受 CPC —— 平台预设（与 02 共用 platform_fees.json，含价格分档固定费）
python scripts/ad_metrics.py calc --platform shopee_br --price 113.40 --product-cost 55 \
--target-acos 25 --cvr 0.44
# 或手工口径（显式参数优先）
python scripts/ad_metrics.py calc --price 113.40 --product-cost 55 \
--commission 14 --return 2 --tax 0 --target-acos 25 --cvr 0.44
# 2) 读广告导出报表 → 全量诊断 + P0/P1/P2 分级动作
python scripts/ad_metrics.py diagnose --file examples/sample-ad-report.csv \
--price 113.40 --product-cost 55 --commission 14 --return 2 --tax 0 --target-acos 25
```
`--tax` 是**综合有效税率**（巴西 ICMS/PIS/COFINS/Simples Nacional 折算成占售价百分比）。
税率 8% 时盈亏线 ROAS 从 2.82 抬到 3.64 —— **不含税的盈亏线是骗人的**。
---
## 工作流
```text
① calc 成本结构 → 盈亏线 ACoS/ROAS、可承受 CPC
② diagnose 广告导出 CSV → 逐组漏斗指标 + 分级
③ 读分级 → 翻对应手册（references/playbooks.md）
…Read the whole file at its exact version.
How to install
mdr add heqiangdiao-wq/ai-cross-border-ecommerce-agent-toolkit/sop-ecom-ads@sha256:a1ba4d02421f67f8The line at the top of this page pins the label v0.4.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_illne56mhyvfjpz6)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Oct 16, 2026 and Oct 18, 2026, about one every 2 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v0.4.0 latest | 2026-10-18 | cec98a9 | 4,284 B | A | view · diff |
| v0.4.0 | 2026-10-16 | 2f92d3a | 4,064 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4284 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
heqiangdiao-wq/ai-cross-border-ecommerce-agent-toolkit · 1,034 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_illne56mhyvfjpz6 GET https://markdownregistry.com/api/v1/resolve?ref=heqiangdiao-wq/ai-cross-border-ecommerce-agent-toolkit/sop-ecom-ads GET https://markdownregistry.com/api/v1/blob/a1ba4d02421f67f82b1eeb2630f778264a56e1cc4c5a398bdfea7f760859e5bc
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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