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branding SKILL.md skillA

branding from kostja94/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add kostja94/marketing-skills/branding@v1.2.0

Pins v1.2.0 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: kostja94/marketing-skills
Path: skills/strategies/brand/branding/SKILL.md
Versions recorded: 3
Latest version: v1.2.0, committed Sep 25, 2026
First version recorded: Mar 11, 2026
Size: 9,340 bytes
Repository stars: 1,089
License: MIT

When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," "brand archetype," "slide deck branding," "PPT brand colors," or "document style guide." For typography, colors, design…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Strategies: Branding

Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.

**Keywords**: brand strategy, brand guidelines, visual identity, storytelling, brand voice, design tokens, slide deck, corporate identity, style guide, positioning

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **Brand strategy**: Purpose, values, positioning, differentiation, target audience
- **Brand storytelling**: Origin story, hero's journey, narrative arc, brand archetypes
- **Brand voice & tone**: Voice, tone, avoid terms, preferred wording
- **Brand visual identity**: Colors, typography, logo rules—strategy layer; implementation in **brand-visual-generator**, **logo-generator**

## Initial Assessment
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add kostja94/marketing-skills/branding@sha256:ce739617123995b1

The line at the top of this page pins the label v1.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_iurre4toxg65ogze.svg)](https://markdownregistry.com/a/art_iurre4toxg65ogze)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Mar 11, 2026 and Sep 25, 2026, about one every 99 days.

version	committed	commit	size	audit
v1.2.0 latest	2026-09-25	03671b1	9,340 B	A	view · diff
v1.2.0	2026-03-27	f1ec9f7	9,272 B	A	view · diff
v1.0.0	2026-03-11	c7d87bd	7,102 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (9340 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

kostja94/marketing-skills · 1,089 stars · license MIT · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_iurre4toxg65ogze
GET https://markdownregistry.com/api/v1/resolve?ref=kostja94/marketing-skills/branding
GET https://markdownregistry.com/api/v1/blob/ce739617123995b1fa3eb584cba6e96a59ec75465ee6d0eede2c5d7cb570dcd4

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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