Home / kostja94 / marketing-skills · GitHub

app-ads SKILL.md skillA

app-ads from kostja94/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add kostja94/marketing-skills/app-ads@v1.0.1

Pins v1.0.1 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: kostja94/marketing-skills
Path: skills/paid-ads/formats/app-ads/SKILL.md
Versions recorded: 2
Latest version: v1.0.1, committed Mar 27, 2026
First version recorded: Mar 11, 2026
Size: 3,137 bytes
Repository stars: 1,089
License: MIT

When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Paid Ads: App Ads

Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Key Platforms

| Platform | Best for | Conversion |
|----------|----------|------------|
| **Google App Campaigns** | Android + iOS; automated across Search, YouTube, Display, Play, Discover | Install, in-app event |
| **Apple Search Ads (ASA)** | iOS only; high-intent App Store search | Install |
| **Meta App Install** | Facebook/Instagram; demand gen for apps | Install, in-app event |
| **TikTok App Install** | Younger users; viral creative | Install |

## Google App Campaigns

- **Reach**: Search, YouTube, Display, Google Play, Discover
- **Bidding**: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week)
- **Creative**: Provide diverse assets (videos, images, text); algorithm tests combinations
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add kostja94/marketing-skills/app-ads@sha256:e55ee30e1fd1de8e

The line at the top of this page pins the label v1.0.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_iwafazbzti377wdp.svg)](https://markdownregistry.com/a/art_iwafazbzti377wdp)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Mar 11, 2026 and Mar 27, 2026, about one every 16 days.

version	committed	commit	size	audit
v1.0.1 latest	2026-03-27	f1ec9f7	3,137 B	A	view · diff
v1.0.0	2026-03-11	c7d87bd	3,090 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (3137 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

kostja94/marketing-skills · 1,089 stars · license MIT · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_iwafazbzti377wdp
GET https://markdownregistry.com/api/v1/resolve?ref=kostja94/marketing-skills/app-ads
GET https://markdownregistry.com/api/v1/blob/e55ee30e1fd1de8e4be388945809f3a61ea2b4a3a571ad5cbfbd808d1f21f940

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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