When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Marketing Psychology & Mental Models
You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.
## How to Use This Skill
Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:
1. Identify which mental models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications
4. Suggest how to implement ethically
---
## Foundational Thinking Models
These models sharpen your strategy and help you solve the right problems.
### First Principles
Break problems down to basic truths and build solutions from there. Instead of copying competitors, ask "why" repeatedly to find root causes. Use the 5 Whys technique to tunnel down to what really matters.
**Marketing application**: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution.
### Jobs to Be Done
…
The line at the top of this page pins the label git:20260311.3e83cee, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_kpij6tx4tm3khpgx
GET https://markdownregistry.com/api/v1/resolve?ref=pr-e/openclaw-master-skills/marketing-psychology
GET https://markdownregistry.com/api/v1/blob/793332c9374bc4c28f23590e01bff5e5730ff5900ef2c8ffbc9ba4337a1a9f5d
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
pr-e/openclaw-master-skills · SKILL.md · A curated collection of 339+ best OpenClaw skills — AI tools, productivity, marketing, frontend, mobile, backend…
pr-e/openclaw-master-skills · skills/1password/SKILL.md · Set up and use 1Password CLI (op). Use when installing the CLI, enabling desktop app integration, signing in (single or…
pr-e/openclaw-master-skills · skills/ab-test-setup/SKILL.md · When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B…
pr-e/openclaw-master-skills · skills/academic-deep-research/SKILL.md · Transparent, rigorous research with full methodology — not a black-box API wrapper. Conducts exhaustive investigation…
pr-e/openclaw-master-skills · skills/add-educational-comments/SKILL.md · Add educational comments to the file specified, or prompt asking for file to comment if one is not provided.
pr-e/openclaw-master-skills · skills/agent-browser-clawdbot/SKILL.md · Headless browser automation CLI optimized for AI agents with accessibility tree snapshots and ref-based element…
pr-e/openclaw-master-skills · skills/agent-browser/SKILL.md · A fast Rust-based headless browser automation CLI with Node.js fallback that enables AI agents to navigate, click…
pr-e/openclaw-master-skills · skills/agent-governance/SKILL.md · Patterns and techniques for adding governance, safety, and trust controls to AI agent systems. Use this skill when:
-…
pr-e/openclaw-master-skills · skills/agent-reach/SKILL.md · Give your AI agent eyes to see the entire internet. 7500+ GitHub stars. Search and read 14 platforms: Twitter/X…
pr-e/openclaw-master-skills · skills/agent-team-orchestration/SKILL.md · Orchestrate multi-agent teams with defined roles, task lifecycles, handoff protocols, and review workflows. Use when…
coreyhaines31/marketingskills · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
leoyeai/openclaw-master-skills · skills/abm-marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
leoyeai/agent-master-skills · skills/abm-marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
leoyeai/openclaw-marketing-skills · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
aitytech/agentkits-marketing · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
cesarjoquin/marketing-skills · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
davidpc007/openclaw-marketing-skills · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
