Home / davidpc007 / openclaw-marketing-skills · GitHub

marketing-psychology SKILL.md skillA

This file is byte-identical to the first copy the registry indexed. Same content hash, so the same checks give both the same grade.

marketing-psychology from davidpc007/openclaw-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add davidpc007/openclaw-marketing-skills/marketing-psychology@git:20260317.68459fb

Pins git:20260317.68459fb in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: davidpc007/openclaw-marketing-skills
Path: skills/marketing-psychology/SKILL.md
Versions recorded: 1
Latest version: git:20260317.68459fb, committed Mar 17, 2026
Size: 21,712 bytes
Repository stars: 171
License: a license file GitHub does not identify

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

## How to Use This Skill

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:

1. Identify which mental models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications
4. Suggest how to implement ethically

---

## Foundational Thinking Models

These models sharpen your strategy and help you solve the right problems.

### First Principles
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add davidpc007/openclaw-marketing-skills/marketing-psychology@sha256:48364b72745058e2

The line at the top of this page pins the label git:20260317.68459fb, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_pjofqm3hreupqki5.svg)](https://markdownregistry.com/a/art_pjofqm3hreupqki5)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Mar 17, 2026.

version	committed	commit	size	audit
git:20260317.68459fb latest	2026-03-17	68459fb	21,712 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (21712 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

davidpc007/openclaw-marketing-skills · 171 stars · license a license file GitHub does not identify · pushed 2026-07-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_pjofqm3hreupqki5
GET https://markdownregistry.com/api/v1/resolve?ref=davidpc007/openclaw-marketing-skills/marketing-psychology
GET https://markdownregistry.com/api/v1/blob/48364b72745058e254817eec9aceee410024dc88689e15e135edabd5d64fcb84

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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