agency-positioning SKILL.md skillA
agency-positioning from skillmedev/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add skillmedev/skills/agency-positioning@git:20260705.a28c4cePins git:20260705.a28c4ce in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- skillmedev/skills
- Path
skills/agency-positioning/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260705.a28c4ce, committed Jul 5, 2026
- First version recorded
- Jul 5, 2026
- Size
- 7,164 bytes
- Repository stars
- 19
- License
- MIT
Reposition a generalist agency around a vertical or service specialization, write the "we're the agency that X for Y" statement, and design a paid-audit entry offer backed by aligned case studies. Use when an agency owner says "we do everything for everyone and it's killing our pricing", "should we niche down", "prospects can't tell us apart from every other agency", or "how do we productize the front of our funnel". Do NOT use for writing a one-line positioning statement for a product or…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Agency Positioning A generalist agency competes on price against every other generalist, wins only by referral, and builds case studies that never compound. Specialization is what lets an agency charge for outcomes instead of hours, and the costly mistake this skill prevents is the fake niche: a website that claims a specialty the client list, the case studies, and the entry offer do not back up. Positioning is only real when all four line up. Work the example agency throughout: Northbeam Digital, an 8-person marketing agency with 11 retainer clients averaging $6,500/month ($71.5k MRR) and a 62 percent gross margin target. ## Operating procedure Follow the steps in order. The client-base audit comes first because the right specialization is almost always already hiding in the current book of business - you pick the niche you can prove, not the one that sounds best. ### Step 1: Audit the current client base …
Read the whole file at its exact version.
How to install
mdr add skillmedev/skills/agency-positioning@sha256:53c7e774aa1ea29cThe line at the top of this page pins the label git:20260705.a28c4ce, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_lhfi6kaxxdaiuyar)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, all committed on Jul 5, 2026.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260705.a28c4ce latest | 2026-07-05 | a28c4ce | 7,164 B | A | view · diff |
| git:20260705.acb5571 | 2026-07-05 | acb5571 | 7,182 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7164 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
skillmedev/skills · 19 stars · license MIT · pushed 2026-10-13 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_lhfi6kaxxdaiuyar GET https://markdownregistry.com/api/v1/resolve?ref=skillmedev/skills/agency-positioning GET https://markdownregistry.com/api/v1/blob/53c7e774aa1ea29c7cdaa060687e128235825a73050d4c9227a2c544d1b9a307
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.