loomer-master-brief SKILL.md skillA
loomer-master-brief from getedgehq/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add getedgehq/skills/loomer-master-brief@git:20261002.d5668a9Pins git:20261002.d5668a9 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- getedgehq/skills
- Path
loomer-master-brief/SKILL.md- Versions recorded
- 1
- Latest version
- git:20261002.d5668a9, committed Oct 2, 2026
- Size
- 6,401 bytes
- Repository stars
- 5
- License
- Apache-2.0
Build or audit a Meta ads strategy brief using Jon Loomer's eight public principles, with evidence-led campaign simplicity, creative diversification, tracking, attribution, and lead-quality decisions. Use for planning, troubleshooting, or reviewing Meta advertising.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Loomer Master Brief Based on Jon Loomer's public method. Not affiliated with or endorsed by Jon Loomer. ## When to use Use this skill to create a practical Meta advertising brief, review an existing account, diagnose disappointing results, or decide whether a proposed change has enough evidence behind it. The deliverable connects a business outcome to the performance goal, campaign structure, creative plan, measurement approach, and next decision. It should explain why each exception earns its place. The method favors consolidated budgets, algorithmic delivery, genuinely different ads, and decisions based on meaningful aggregate results. It also recognizes that inexpensive leads, clicks, or attributed conversions may have little business value. It supplies a reasoning framework rather than a universal campaign recipe or a promise of performance. …
Read the whole file at its exact version.
How to install
mdr add getedgehq/skills/loomer-master-brief@sha256:9511243b60242ac6The line at the top of this page pins the label git:20261002.d5668a9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_m3kz2ikm7fqxk4ju)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 2, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (6401 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
getedgehq/skills · 5 stars · license Apache-2.0 · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_m3kz2ikm7fqxk4ju GET https://markdownregistry.com/api/v1/resolve?ref=getedgehq/skills/loomer-master-brief GET https://markdownregistry.com/api/v1/blob/9511243b60242ac620dbee9a2c33901c7997675c7bf76b557e959bb57aa88c27
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.