cmo-tracking-setup SKILL.md skillA

cmo-tracking-setup from ai-marketing-os-ltd/cmo-so-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-tracking-setup@v0.11.7

Pins v0.11.7 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
ai-marketing-os-ltd/cmo-so-skills
Path
plugins/cmo-so-analytics/skills/cmo-tracking-setup/SKILL.md
Versions recorded
5
Latest version
v0.11.7, committed Oct 19, 2026
First version recorded
Oct 17, 2026
Size
16,228 bytes
Repository stars
4
License
MIT

Measurement that works: GA4 and Tag Manager events, conversions, UTM conventions and server-side tracking. Use when the user says things like "set up GA4 tracking"; "build a tracking plan"; "are my conversions firing?"; "create UTM links for this campaign"; "Google Ads and GA4 show different conversions"; "should we use server-side tracking or the Conversions API?".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Tracking & UTM setup

Build measurement that answers business questions: which actions matter, how they are named, how they reach GA4 and the ad platforms exactly once, how campaigns are tagged, and how it all respects consent. The deliverable is a tracking plan plus tested setup steps, not a pile of tags.

## When to use
- New site or relaunch; first paid campaigns; "set up GA4", "tracking plan", "Tag Manager", "UTMs".
- "Conversions don't match", "events not firing", "paid traffic shows as direct", "do we need server-side tracking?".
- Not for: choosing an attribution model or reconciling channel credit (`cmo-attribution`), analysing results (`cmo-campaign-analytics`) or the full campaign build and launch checklist (`cmo-ads-launch`).

## Before you start
- Ask what decisions the data must inform and which actions count as conversions (purchase, lead, demo, signup, call), with values.
- Ask the stack, who can edit the site and tags, the consent tool, and regions served (EU, UK, California and others need consent before non-essential tracking).
- Ask what exists: GA4 property, Tag Manager container, ad pixels, CRM, and known problems.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-tracking-setup@sha256:b3e0f5ab5bd26a86

The line at the top of this page pins the label v0.11.7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_naegpecy2savllrl.svg)](https://markdownregistry.com/a/art_naegpecy2savllrl)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Oct 17, 2026 and Oct 19, 2026, more than one a day.

versioncommittedcommitsizeaudit
v0.11.7 latest2026-10-19 f73e99e 16,228 BA view · diff
v0.11.62026-10-19 4d1b95e 16,228 BA view · diff
v0.11.52026-10-17 85699a9 16,228 BA view · diff
v0.11.42026-10-17 f2d0d16 16,228 BA view · diff
v0.11.32026-10-17 61c2299 16,228 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (16228 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

ai-marketing-os-ltd/cmo-so-skills · 4 stars · license MIT · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_naegpecy2savllrl
GET https://markdownregistry.com/api/v1/resolve?ref=ai-marketing-os-ltd/cmo-so-skills/cmo-tracking-setup
GET https://markdownregistry.com/api/v1/blob/b3e0f5ab5bd26a8673f3a77e1eef3a8a33259603b1f91c1733e3a2634cfcd160

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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