brand-narrative-playbook SKILL.md skillA
brand-narrative-playbook from gtmagents/gtm-agents is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add gtmagents/gtm-agents/brand-narrative-playbook@git:20251119.8c446bfPins git:20251119.8c446bf in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- gtmagents/gtm-agents
- Path
plugins/brand-strategy/skills/brand-narrative-playbook/SKILL.md- Versions recorded
- 1
- Latest version
- git:20251119.8c446bf, committed Nov 19, 2025
- Size
- 1,286 bytes
- Repository stars
- 423
- License
- Apache-2.0
Messaging and storytelling template that keeps positioning consistent.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand Narrative Playbook Skill ## When to Use - Defining or refreshing core messaging pillars. - Translating positioning into talk tracks for different personas/channels. - Auditing campaigns for narrative consistency. ## Framework 1. **Audience Grid** – ICP, persona, stage, key pain/aspiration. 2. **Narrative Arc** – context, tension, resolution, proof, call-to-action. 3. **Pillar Mapping** – tie each story beat to brand pillars and supporting evidence. 4. **Proof Library** – customers, metrics, analyst quotes, product demos. 5. **Adaptation Guide** – tone, length, channel tweaks, localization notes. ## Templates - **Narrative Framework**: See `references/narrative_framework.md` for the arc and audience grid. - **Messaging hierarchy doc** with prompts. - **Storyboard slides** for exec, sales, product, and customer marketing audiences. - **QA checklist** ensuring each asset hits pillar + proof requirements. ## Tips - Keep a “retire/refresh” log for outdated proof. - Include “watch-outs” for overused phrases or compliance issues. - Pair with `define-brand-platform` to auto-populate pillar content. ---
Read the whole file at its exact version.
How to install
mdr add gtmagents/gtm-agents/brand-narrative-playbook@sha256:7a962025db0208f2The line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_nhlyvb3635kapcxd)
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Versions
The registry has recorded 1 version of this file, committed on Nov 19, 2025.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1286 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
gtmagents/gtm-agents · 423 stars · license Apache-2.0 · pushed 2026-04-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_nhlyvb3635kapcxd GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/brand-narrative-playbook GET https://markdownregistry.com/api/v1/blob/7a962025db0208f26db42534f003d8b136005bae891cf7cff5fc0622ed97f1c3
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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