Home / patrickserrano / lacquer · profiles/marketing/skills/ads/SKILL.md · GitHub

ads skillA

Name: ads
Author: patrickserrano

This file is byte-identical to the first copy the registry indexed. Same content hash, same audit grade.

ads is agent-read markdown (skill) from patrickserrano/lacquer: When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'w.

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Paid Ads

You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Campaign Goals
- What's the primary objective? (Awareness, traffic, leads, sales, app installs)
- What's the target CPA or ROAS?
- What's the monthly/weekly budget?
- Any constraints? (Brand guidelines, compliance, geographic)

### 2. Product & Offer
- What are you promoting? (Product, free trial, lead magnet, demo)
- What's the landing page URL?
- What makes this offer compelling?

### 3. Audience
- Who is the ideal customer?
- What problem does your product solve for them?
- What are they searching for or interested in?
- Do you have existing customer data for lookalikes?
…

Read the whole file at its exact version.

How to install

Latest version

mdr add patrickserrano/lacquer/ads@v2.3.2

Exact content

mdr add patrickserrano/lacquer/ads@sha256:5759f8e81a2fc61c

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

[![mdr](https://markdownregistry.com/badge/art_ni7fyf5ju5k4nmdw.svg)](https://markdownregistry.com/a/art_ni7fyf5ju5k4nmdw)

1 badge views in 30 days

Versions

version	committed	commit	size	audit
v2.3.2 latest	2026-09-22	5b3f378	28,544 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Deterministic, no model, same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (28544 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

patrickserrano/lacquer · 3 stars · license MIT · pushed 2026-09-22 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ni7fyf5ju5k4nmdw
GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/ads
GET https://markdownregistry.com/api/v1/blob/5759f8e81a2fc61c135cb7e63b472e8788cf6a1a143b865b818e215d0fc02c69

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

More from patrickserrano/lacquer

CLAUDE.md claude

patrickserrano/lacquer · CLAUDE.md

git:20260921.bb80c5a · audit A · 3 stars

advisor-checkpoint skill

patrickserrano/lacquer · core/skills/advisor-checkpoint/SKILL.md · Consult a stronger model mid-task for a second opinion before committing to an approach, when stuck, or before…