brand-voice-glossary SKILL.md skillA
brand-voice-glossary from gtmagents/gtm-agents is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add gtmagents/gtm-agents/brand-voice-glossary@git:20251119.8c446bfPins git:20251119.8c446bf in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- gtmagents/gtm-agents
- Path
plugins/brand-strategy/skills/brand-voice-glossary/SKILL.md- Versions recorded
- 1
- Latest version
- git:20251119.8c446bf, committed Nov 19, 2025
- Size
- 1,313 bytes
- Repository stars
- 436
- License
- Apache-2.0
Tone, diction, and phrasebook system for consistent writing + localization.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand Voice Glossary Skill ## When to Use - Launching or updating tone-of-voice guidance. - Training agencies, freelancers, or new hires on copy standards. - Localizing content while staying on-brand. ## Framework 1. **Voice Attributes** – list do/don't traits with examples (e.g., Bold not boastful). 2. **Vocabulary Pillars** – preferred nouns, verbs, phrases, banned words. 3. **Grammar & Formatting** – casing, punctuation, bullet styles, inclusive language rules. 4. **Persona Variations** – how tone flexes for exec, developer, partner, or consumer audiences. 5. **Localization Notes** – translation guardrails, cultural considerations, fallback phrases. ## Templates - **Voice Matrix**: See `assets/voice_matrix.md` for attributes and vocabulary. - **One-page cheat sheet** for quick reference. - **Long-form guide** with annotated examples. - **Localization briefing form** capturing nuance requirements. ## Tips - Include audio/video examples for spoken tone if possible. - Refresh quarterly with new product names and competitive language shifts. - Pair with `define-brand-platform` and `design-multi-channel-brand-experience` to auto-insert tone guidance. ---
Read the whole file at its exact version.
How to install
mdr add gtmagents/gtm-agents/brand-voice-glossary@sha256:360a9abeef20a6c1The line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_nyon2dbvaa6uqpwp)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Nov 19, 2025.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1313 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
gtmagents/gtm-agents · 436 stars · license Apache-2.0 · pushed 2026-04-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_nyon2dbvaa6uqpwp GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/brand-voice-glossary GET https://markdownregistry.com/api/v1/blob/360a9abeef20a6c1edabd27149004cbb1ea8bc2b4ea5917992c06800af44774c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.