copywriting skillA

This file is byte-identical to the first copy the registry indexed. Same content hash, same audit grade.

copywriting is agent-read markdown (skill) from patrickserrano/lacquer: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s.

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

## Before Writing

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?

### 2. Audience
- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?

### 3. Product/Offer
- What are you selling or offering?
- What makes it different from alternatives?
- What's the key transformation or outcome?
- Any proof points (numbers, testimonials, case studies)?

### 4. Context
- Where is traffic coming from? (ads, organic, email)
- What do visitors already know before arriving?

---
…

Read the whole file at its exact version.

How to install

mdr add patrickserrano/lacquer/copywriting@v2.0.2

mdr add patrickserrano/lacquer/copywriting@sha256:ce18137ae31ab37f

[![mdr](https://markdownregistry.com/badge/art_nzblrg72udae2h3o.svg)](https://markdownregistry.com/a/art_nzblrg72udae2h3o)

Versions

Audit of the latest version

Source

API

GET https://markdownregistry.com/api/v1/artifacts/art_nzblrg72udae2h3o
GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/copywriting
GET https://markdownregistry.com/api/v1/blob/ce18137ae31ab37f261078501431649865ab6b403054d97490754e82acb002d8

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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