growthack88/growth-marketing-os · skills/funnel-decomposition/SKILL.md

funnel-decomposition-analyst skillA

Senior performance analyst skill that answers "why did sales drop (or jump)?" using rigorous funnel decomposition. Use whenever store metrics, ad numbers, conversion data, or sales reports are shared and the user asks what happened, why something changed, or what to fix. Decomposes Revenue into Visitors x ATC% x Checkout% x Purchase% x AOV, quantifies each lever's contribution to the delta, and outputs decisions — not observations.

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git:20260702.27fe6f6 latest2026-07-02 27fe6f6 3,497 BA view · diff
git:20260702.78e7a3f2026-07-02 78e7a3f 3,442 BA view

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A  17 of 17 checks passed. Deterministic, no model, same answer every run.

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growthack88/growth-marketing-os · 93 stars · license MIT · pushed 2026-07-03 · branch main

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