When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
<!--
COMMUNITY SKILL — included under its original MIT license.
Source: https://github.com/coreyhaines31/marketingskills by Corey Haines (MIT).
License text: ../LICENSE-marketingskills.txt
Curated into Growth Marketing OS by Mahmoud Omar (mahmoudomar.com) — this file
is NOT original work by the repo author; see /skills/community/README.md.
-->
# Marketing Psychology & Mental Models
You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.
## How to Use This Skill
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.
Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:
1. Identify which mental models apply to their situation
…
The line at the top of this page pins the label v2.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_rwwqyz6wrbqwpsqp
GET https://markdownregistry.com/api/v1/resolve?ref=growthack88/growth-marketing-os/marketing-psychology
GET https://markdownregistry.com/api/v1/blob/0329959b211e926a65dab0fdbb91877fd26680f732417c5ad93e634fbc8dd4d9
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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leoyeai/openclaw-marketing-skills · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
aitytech/agentkits-marketing · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
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yuluyangguang1/openclaw-portable · system/skills-zh/marketing-skills-zh/references/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
