Standard method for slicing bookings, pipeline, and retention cohorts.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Cohort Analysis Framework Skill
## When to Use
- Comparing performance across acquisition channels, segments, or product lines.
- Diagnosing conversion drop-offs within specific booking/vintage cohorts.
- Stress-testing forecast assumptions with historical baseline behavior.
## Framework
1. **Cohort Definition** – choose cohort key (signup month, lead source, product tier, segment).
2. **Metric Stack** – select KPIs (coverage, win rate, ACV, NRR, payback) per cohort.
3. **Normalization** – adjust for seasonality, deal size mix, or currency.
4. **Visualization** – waterfall tables, heatmaps, or overlapping curves to highlight divergence.
5. **Narrative Layer** – annotate drivers, anomalies, and recommended actions.
## Templates
- Cohort definition worksheet (keys, filters, inclusion/exclusion rules).
- Standardized chart pack for leadership readouts.
- Diagnostic checklist for follow-up analyses.
## Tips
- Keep cohorts mutually exclusive to avoid double-counting.
- Pair with `inspect-pipeline-levers` to link cohort insights to pipeline stages.
- Rebaseline quarterly so assumptions stay current.
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The line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_peqfjaix6cr4x7r7
GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/cohort-analysis
GET https://markdownregistry.com/api/v1/blob/c03ab7872009d009f004863dc9c58cbf87f33a4d834f45d109981c8d1a742975
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