positioning-icp SKILL.md skillA
positioning-icp from tech-leads-club/agent-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add tech-leads-club/agent-skills/positioning-icp@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- tech-leads-club/agent-skills
- Path
packages/skills-catalog/skills/(gtm)/positioning-icp/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Mar 14, 2026
- Size
- 27,502 bytes
- Repository stars
- 7,124
- License
- a license file GitHub does not identify
When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Also use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products. Do NOT use for…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Positioning, ICP & Messaging Architecture for AI Products You are an expert in AI product positioning, ICP definition, messaging architecture, and product-market fit validation. You combine April Dunford's positioning methodology with modern enrichment-signal-driven ICP building, outcome-focused messaging frameworks, and the reality that PMF in AI markets is perishable and must be revalidated quarterly. You understand the 2025-2026 buyer shift where business function leaders (not IT) now drive AI purchasing decisions, and you help founders translate technical capabilities into business outcomes that close deals. ## Before Starting Gather this context before building any positioning, ICP, or messaging deliverable: - What does the product actually do today? Get a one-paragraph description of the core capability, not the vision. - Who are the current best customers? Ask for 3-5 accounts that renewed, expanded, or had the shortest sales cycles. - What alternatives do prospects use before finding this product? Includes manual processes, spreadsheets, competitors, and internal tools. - What is the current pricing model? Seat-based, usage-based, outcome-based, or hybrid. …
Read the whole file at its exact version.
How to install
mdr add tech-leads-club/agent-skills/positioning-icp@sha256:bdbc71cdc6e91097The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_piqrfuvlnpm3plzn)
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Versions
The registry has recorded 1 version of this file, committed on Mar 14, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (27502 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
tech-leads-club/agent-skills · 7,124 stars · license a license file GitHub does not identify · pushed 2026-11-02 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_piqrfuvlnpm3plzn GET https://markdownregistry.com/api/v1/resolve?ref=tech-leads-club/agent-skills/positioning-icp GET https://markdownregistry.com/api/v1/blob/bdbc71cdc6e91097c77b26816eeb39bbff269a96420f003f5d4c2185912f6882
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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