This file is byte-identical to the first copy the registry indexed, one of 3 indexed copies. Same content hash, so the same checks give both the same grade.
marketing-psychology from patrickserrano/lacquer is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Marketing Psychology & Mental Models
You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.
## How to Use This Skill
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.
Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:
1. Identify which mental models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications
4. Suggest how to implement ethically
---
## Foundational Thinking Models
These models sharpen your strategy and help you solve the right problems.
### First Principles
…
The line at the top of this page pins the label v2.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_pwbat5ezfnx6ykp7
GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/marketing-psychology
GET https://markdownregistry.com/api/v1/blob/573bbe4f6e300e7fb75299e314f56e26382d284782caa2ae0e0f33eb2e646548
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
patrickserrano/lacquer · core/skills/advisor-checkpoint/SKILL.md · Consult a stronger model mid-task for a second opinion before committing to an approach, when stuck, or before…
patrickserrano/lacquer · core/skills/antigravity-rescue/SKILL.md · Use when stuck, wanting a second implementation or diagnosis pass, or handing a substantial task to Google's…
patrickserrano/lacquer · core/skills/caveman/SKILL.md · Use when the user says "caveman mode", "talk like caveman", "use caveman", "less tokens", or "be brief", invokes…
patrickserrano/lacquer · core/skills/claude-rescue/SKILL.md · Use when running under Codex CLI and stuck, wanting a second implementation or diagnosis pass, or handing a substantial…
patrickserrano/lacquer · core/skills/claudemd-review/SKILL.md · Use right after being corrected on something a CLAUDE.md file should already have told you, when explicitly asked to…
patrickserrano/lacquer · core/skills/engineering-workflow/SKILL.md · Implement a feature, review a change, delegate work, or resume a session in a Lacquer-managed project.
patrickserrano/lacquer · core/skills/evaluator-optimizer/SKILL.md · Generate a solution, evaluate it against explicit pass/fail criteria, refine using the feedback, repeat until it passes…
patrickserrano/lacquer · core/skills/exploring-an-idea/SKILL.md · Use at the very start of a new product idea — before a PRD, PCD, repo, or name exists, and any time someone says "I…
patrickserrano/lacquer · core/skills/github-ci-fix/SKILL.md · Fix failing PR checks, debug GitHub Actions, or account for CI follow-up rounds and wait for verification.
patrickserrano/lacquer · core/skills/github-issue-fix-flow/SKILL.md · Use when asked to take a GitHub issue number, implement a fix, run builds/tests, commit with a closing message, and…
patrickserrano/lacquer · core/skills/handoff/SKILL.md · Write a structured handoff document before a session ends, before a context-heavy interruption (SSH/tmux disconnect…
coreyhaines31/marketingskills · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
leoyeai/openclaw-master-skills · skills/abm-marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
leoyeai/agent-master-skills · skills/abm-marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
leoyeai/openclaw-marketing-skills · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
aitytech/agentkits-marketing · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
cesarjoquin/marketing-skills · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
davidpc007/openclaw-marketing-skills · skills/marketing-psychology/SKILL.md · When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…
