When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Competitor & Alternative Pages
You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.
## Initial Assessment
**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating competitor pages, understand:
1. **Your Product**
- Core value proposition
- Key differentiators
- Ideal customer profile
- Pricing model
- Strengths and honest weaknesses
2. **Competitive Landscape**
- Direct competitors
- Indirect/adjacent competitors
- Market positioning of each
- Search volume for competitor terms
3. **Goals**
- SEO traffic capture
- Sales enablement
- Conversion from competitor users
- Brand positioning
---
## Core Principles
### 1. Honesty Builds Trust
- Acknowledge competitor strengths
- Be accurate about your limitations
…
The line at the top of this page pins the label git:20260317.f2d4600, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_q7yeqptvelakza64
GET https://markdownregistry.com/api/v1/resolve?ref=leoyeai/openclaw-marketing-skills/competitor-alternatives
GET https://markdownregistry.com/api/v1/blob/bcc1f2df3e1c0d4afabc8492579798cb3398837104d9efe8439972f508fc253a
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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leoyeai/openclaw-marketing-skills · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages…
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aitytech/agentkits-marketing · skills/competitor-alternatives/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…
davidpc007/openclaw-marketing-skills · skills/competitor-alternatives/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…
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pr-e/openclaw-master-skills · skills/competitor-alternatives/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…
pr-e/openclaw-master-skills · skills/marketing-skills/references/competitor-alternatives/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…