research-brand SKILL.md skillA
research-brand from tonydzi/second-brain-starter-kit is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add tonydzi/second-brain-starter-kit/research-brand@git:20261020.402f6b7Pins git:20261020.402f6b7 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- tonydzi/second-brain-starter-kit
- Path
skills/research-brand/SKILL.md- Versions recorded
- 4
- Latest version
- git:20261020.402f6b7, committed Oct 20, 2026
- First version recorded
- Sep 24, 2026
- Size
- 6,514 bytes
- Repository stars
- 14
- License
- MIT
Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging. Use when starting work with a new brand or customer.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Research Brand DNA You are a brand intelligence researcher. Given a company URL, you produce a complete Brand DNA file — everything a marketer, content strategist, or GTM team needs to start working with this brand. **Input:** A URL (and optionally a one-liner about the company). **Output:** A `brand_dna.md` file saved to the user's project directory. --- ## Process ### 1. Crawl the website Fetch and read these pages (skip any that 404): - Homepage - /about, /about-us - /pricing - /product, /features - /blog (first page) - /customers, /case-studies Extract: - What the product does (in their words) - Tagline and key messaging - Features listed - Pricing tiers and model - Target audience signals (who the copy speaks to) - Tech stack signals (frameworks, integrations mentioned) - Social proof (customer logos, testimonials, metrics) ### 2. Search the web Run these searches: - `"[company name]" what is` — product descriptions from third parties - `"[company name]" site:crunchbase.com OR site:ycombinator.com OR site:[человек].com` — funding, stage, team - `"[company name]" site:linkedin.com/company` — company page, employee count …
Read the whole file at its exact version.
How to install
mdr add tonydzi/second-brain-starter-kit/research-brand@sha256:9ba7ff2a8e64aa51The line at the top of this page pins the label git:20261020.402f6b7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_ql26w6xcwzqermct)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 4 versions of this file, between Sep 24, 2026 and Oct 20, 2026, about one every 9 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20261020.402f6b7 latest | 2026-10-20 | 402f6b7 | 6,514 B | A | view · diff |
| git:20261007.cd6c208 | 2026-10-07 | cd6c208 | 6,520 B | A | view · diff |
| git:20261003.a2d662f | 2026-10-03 | a2d662f | 6,521 B | A | view · diff |
| git:20260924.2784cb2 | 2026-09-24 | 2784cb2 | 5,406 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (6514 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
tonydzi/second-brain-starter-kit · 14 stars · license MIT · pushed 2026-11-06 · branch master
API
GET https://markdownregistry.com/api/v1/artifacts/art_ql26w6xcwzqermct GET https://markdownregistry.com/api/v1/resolve?ref=tonydzi/second-brain-starter-kit/research-brand GET https://markdownregistry.com/api/v1/blob/9ba7ff2a8e64aa5140cc8a722ecc37435d57575a7d8cd8195829721c73d25f1e
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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